We Craft Your Story
Every company and organization in the world is looking to stand out from the pack. Your story is where this begins. Our proprietary Journey Line process was developed to help organizations tell their story in a way that truly differentiates them from their competitors.
How do we do it?
We roll up our shirt sleeves and jump in with your team. We uncover where you are today and where you want to go tomorrow. We guide you through the process and help you see what is unique about your company and uncover the story that has been laying under the surface. We start with what you do as a company, then move into how you do it and pinpoint how that’s different from your competition. The last and most important is the why you do what you do–we refer to this as the “What makes you jump out of bed in the morning and want to go to work.”
“People don’t buy WHAT you do, they buy WHY you do it. And what you do simply proves what you believe.”
– Simon Sinek
The Six Key Pieces to Our Journey Line Process
01. Brand Assessment
We ask your team to anonymously answer our Brand Assessment that takes a 360 degree look at your current brand—the good, the bad, and yes, the ugly. This springboards us into the project.
02. Competitive Analysis
We take a look at your top 3-5 competitors and analyze how they position themselves. By seeing what they’e up to, it allows us to see how your brand and messaging compare.
03. Brand Story
We write your Brand Story based on all of our research and the results from our brand card exercise that inspires great conversations that help us dig deeper into what really drives your business, beyond making money and what makes your company unique.
04. Brand Pillars
Your Brand Pillars compliment your Brand Story. Being able to see the elements that underpin your business–the What, the How and the Why of your company in one place creates what we call “the bumper pads of your brand.”
05. Positioning Statement
Knowing what truly makes you unique is paramount to your marketing and sales. When the Brand Positioning Statement is complete, you will have a description of your company that can only be claimed by you.
06. Tagline
A good tagline helps you stand out from your competition and quickly says what your company is all about. As the last part of our Journey Line Process we’ll create a cut-through-the-clutter, drop-the-mic tagline that your team will love.
So What Are You Waiting For?
It’s time for your organization to step up and reinvent yourselves, and we’re here to help. Your brand is the guiding principle behind everything your company does, even down to the tiniest details.
Get in touch with us so we can guide you in the right direction and start working on your shiny, new brand.