Process

LIGHTS, CAMERA, ACTION!

At Figmints, we achieve successful design solutions with a five-tiered design methodology and approach. It helps us understand the problem and develop a comprehensive solution that solves the issue in the most efficient, cost-effective way possible.

IDENTITY

  1. Discover
    1. Strategy Meetings
    2. Creative consultation
    3. Competitive analysis
    4. User research
    5. Design & strategy brief
  2. Prepare
    1. Identity analysis
    2. Naming study
    3. Tagline study
    4. Mood Board
    5. Mind Map
  3. Design
    1. Color study
    2. Type study
    3. Hand sketches
    4. Digital design
    5. Proof of concept
  4. Develop
    1. Print ready files
    2. Source vendors
    3. Build logo designs
  5. Deliver
    1. Production files
    2. PDF document
    3. Branding style guide

WEB & UI/UX

  1. Discover
    1. Strategy Meetings
    2. Creative consultation
    3. Competitive analysis
    4. User research
    5. Design & Strategy
    6. Design & Strategy brief
  2. Architect
    1. Site mapping
    2. Wireframing
    3. Content inventory
    4. Database design
    5. Use case scenarios
  3. UI/UX Design
    1. Concepting
    2. Sketching
    3. Visual look & feel
    4. Revisions
    5. Page types
  4. Develop
    1. Tech review
    2. Front & Back-end Development
    3. Content management
    4. Content population
    5. Testing
  5. Deliver
    1. Demonstration
    2. Site launch
    3. Training
    4. SEO
    5. Email marketing
    6. Online Advertising

MARKETING

  1. Discover
    1. Strategy Meetings
    2. Creative consultation
    3. Competitive analysis
    4. Keyword research
    5. Design & strategy brief
  2. Design
    1. Creative meetings
    2. Hand sketches
    3. Digital design
    4. Copywriting
  3. Develop
    1. Front-end development
    2. Email client testing
    3. Search engine optimization
  4. Setup
    1. Email marketing
    2. Social media marketing
    3. PPC advertising
    4. Media buying
    5. Vendor sourcing
    6. Campaign setup
  5. Deliver
    1. Performance report
    2. A/B Testing
    3. Production files

VIDEO

  1. Discover
    1. Strategy Meetings
    2. Creative consultation
    3. Competitive analysis
    4. User research
    5. Design & strategy brief
  2. Plan
    1. Brainstorming & mindmapping
    2. Storyboarding
    3. Creative pitch
    4. Script writing
  3. Produce
    1. Filming on location
    2. Backing up footage
    3. Stringing
  4. Edit
    1. Video editing
    2. Color correction
    3. Sound mixing
    4. Design & animation
    5. Rendering
    6. Client review
  5. Deliver
    1. Web ready video hosted online
    2. Playable DVD with campaign creative

LEARN MORE

THE INS AND OUTS

See how we do business with your business.

  • WEB DESIGN
  • INTERACTIVE STORY-TELLING
  • INFORMATION ARCHITECTURE
  • UI/UX DESIGN
  • STRATEGIC DEVELOPMENT
  • BRANDING & IDENTITY DEVELOPMENT
  • MARKETING STRATEGY
  • ADVERTISING CAMPAIGN DEVELOPMENT
  • CREATIVE CONSULTING
  • PRODUCT NAMING
  • COMPANY NAMING
  • TAGLINE & CREATIVE COPYWRITING
  • WEBSITE HOSTING
  • WEB MAINTENANCE
  • WEB DEVELOPMENT
  • INTERACTIVE MARKETING
  • COLLATERAL DESIGN & DEVELOPMENT
  • MARKETING COMMUNICATIONS
  • LOGO, MARK AND WORD-MARK DESIGN
  • VIDEO PRODUCTION & DEPLOYMENT
  • GOOD OLD-FASHIONED COMMON SENSE

DEVIL IN THE DETAILS

With a thorough understanding from your team about the different interactive approaches, and a firm grasp about how far to extend the boundaries of design, we start with in-person meetings that take all aspects of your brand into account. Our unique questionnaire, and mood board, help you find out who you are, and who you want to be. During this phase we create concepts, sketches, color, and type studies. Working closely with your business to get the right feel, we deliver and revise several options.

Design and development are more than just pretty typefaces and buttons – it’s truly understanding interactive user behavior on a level that makes a difference in even casual web browsing. Because of our background and commitment to growing Internet technologies and web applications, we see a webpage for more than just information received, but an interactive tool for your customer to truly experience brand and message. Our clients are closely involved in the process to arrive at the right look and feel for their brand.

TECHNOLOGIES WE USE

We work with the latest software.

  • Hubspot Inbound Marketing Automation Software
  • Wordpress CMS for custom themes
  • Bigcommerce Scalable ecommerce solutions
  • Rackspace website hosting partner
  • We develop code in HTML5
  • We code in CSS3
  • We build applications in MongoDB
  • MySQL Open source cloud database
  • NodeJS fast and scalable network applications
  • Foundation Responsive front end development framework
  • Laravel PHP framework for application development
  • Compass CSS authoring framework

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