A Website to Bring Holliston Sand from the Sandbox into the… Tarpit?

By James



Figmints designed and developed a fresh new, search engine optimized website that has increased awareness and rescued Holliston’s searchability from page 12 of Google to #1 on page 1 when you search the phrase “purchase sand.” The website features a custom programmed weight and volume calculator that is useful not just for customers, but also for Holliston’s internal team. A customized WordPress Content Management System (CMS) allows for easy updating and a large Call to Action (CTA) helps customers “Find Your Application.” Javascript accordions reveal additional information and change the image background on the homepage.


Using styles that are true to the overall brand, Holliston’s subsidiaries (Slater Farms and Holliston Logistics) received new websites as well