By Harris Roberts
05/19/2015
By Harris Roberts
So you got a bad Yelp Review? You can’t be everything to everyone. First, you need to accept it’s going to happen. Second, you need to act relatively quickly. Within 24 hours is a good rule of thumb. If you are a large brand you might want to create a social media disaster plan. Crazy things happen and you do not want to be sitting there scrambling to create a plan.
Most bad reviews on Yelp do not warrant pulling out the social media disaster plan. The goal is to professionally and quickly respond to the bad review.
Pro Tip: Make sure to start the message with the date you are responding. By default when you respond to a comment they do not show with the date. This shows that you quickly responded to the negative review.
Yelp is built on a community of users. It’s a great place to get feedback from your customers. When a negative review is received it can feel like a personal attack. Often customers will give you a second chance once you start a conversation with them.
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