Get Austin Upright!: A Guerrilla Marketing Video Campaign

By James Kwon

A few months ago, one of our clients, Focal Upright, asked us to join them at South By Southwest Interactive in Austin, Texas. Focal Upright is the leader in adjustable standing desks and chairs, and the mission was to shoot a video for them. How could we say no?! We made the trek down to Austin with one goal: to “Get Austin Upright.”

We decided the best way to do this would be good ol’ fashioned guerrilla marketing – to run around the city with their Mogo and a camera to ask random SXSW attendees to try it out. Who needs to spend an exorbitant amount of money on a pop-up shop or ad campaign when you can have real people try your products in their natural habitat? The Mogo was well-received by everyone who we convinced to try it, and generated a lot of curiosity as we navigated downtown Austin.

Check out the result of our exciting guerrilla marketing video strategy:

Focal Upright – Get Austin Upright from Figmints Delicious Design on Vimeo.

Focal released this video specifically on Facebook Ads, and the stats were insane. The video received a 10/10 relevance score for the duration of the campaign, with a $0.01 cost per view (the average cost per view normally runs between $0.30 – $0.40 per view). The Focal team was very pleased, and so were we – it could not have gone any better!
If you’re interested to find out how Figmints’ video marketing strategies can help serve your customers better, reach out at info@figmints.com