Sales and Sales Enablement Articles
Sales advice from Figmints: what a BDR does, how to build a sales enablement playbook, and how to reach C-suite decision makers. See our sales enablement services.
What’s a BDR? Here’s Why Your Business Needs One
A BDR (business development representative) finds and qualifies leads for the sales team. They are a …
2021 Sales Enablement Playbook
Proven Plays to win the Sales Game Welcome to Halftime Time to reset and relaunch your …
How to Build a Brand Worth Fighting For
2020 is finally over (phew!), and as we dive headfirst into 2021, it’s a good time …
7 Ways to Build Virtual Business Connections in a Socially-Distanced World
2020 is almost a wrap…and wow, has it been a year for the records! Now that …
To Market or Not to Market During This Time: 5 Questions You Need to Ask Yourself
In March 2020, our worlds changed forever. What we’re all living through will impact us and …
The Two ‘W’s of Digital Marketing: What Is It and Why Should I Care?
On the face of it, digital marketing has replaced one type of medium for another. Mad …
Effective Marketing Needs a Spear, a Rod, and a Net
One of the biggest mistakes we can make in marketing is to go after all prospects …
Getting In Front of the C-Suite Decision Makers is Not Easy
Marketing and sales can finally agree on something – it’s not easy to get the C-Suite’s attention. …
How Direct Mail Changed How I Sell
I’ve been in sales for years, and have faced what feels like all the challenges that …
Salesbrief, UI/UX That Brings Sales Enablement to Life
The Challenge: Customers want to feel special. The more personal the message is, the more likely …