Before we begin, do you want a cup of coffee? Don’t worry, we’ll wait while you’re gone. Ready? Great, let’s put that caffeine buzz to good use.
Where did you go to get your coffee? Dunkin’? Starbucks? Tim Hortons? A local cafe? A diner? Did you pop open a fresh new bag of New Harvest coffee and execute a pour-over? Or maybe you went with the french press?
Regardless of which route you chose to reach your cup of joe, brands were the road signs you followed to navigate there. Even if you went to a small, dingy diner and bought your coffee for $1.39, the experience you had, the perception you formed, and the satisfaction you gleaned (or lack thereof) are all aspects of that business’ brand.
Your brand communicates your values, offering, promise, experience, and culture to your prospective customers in neat and tidy package.
A brand isn’t a logo, or product packaging, or an advertisement. It’s not your company culture, or how your impacting the world, or your unique story. A brand is all of those things combined.
Branding persuades customers to pay a premium for your product or service, helps them navigate the marketplace towards a made selection, and broadcasts the good news of your business to your audience far and wide.
As Alina Wheeler, author of Designing Brand Identity, memorably said, “good brands build companies. Ineffective brands undermine success.”
Rebranding your company can boost your reputation, further motivate employees, and attract new customers. While undertaking a rebrand for your company can seem intimidating, it also provides the opportunity to reflect on your growth and progress to date. It will mean changing the outward facing identity of who you are and even the way you describe what you do.
Unsure of how or where to start? Not to fear. As a branding agency that has crafted hundreds of brands from scratch, we have mastered our holistic approach to building a brand around your BIG and bold why.
But don’t take our word for it. Here are a few of our recent rebranding projects.