SalesAmp: lead generation strategies that support your sales team.

We fill your sales pipeline so your reps can finally focus on what they do best – closing more deals.
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Sales Funnel Gap

Here’s some real talk – you hire great sales people and before you know it, they’re getting bogged down by internal meetings, conference calls, training, reporting and minutia. They’re stretched so thin that they don’t have time to focus on maintaining and nurturing their leads through the sales pipeline. That’s where we come in with SalesAmp.

SalesAmp was born out of a need to solve misalignment between the sales team and marketing. It’s clear that marketing owns the top of the funnel and sales owns the bottom, but who minds the gap?

SalesAmp combines digital marketing tactics alongside inside sales efforts to close the gap and hand your team qualified, warm leads.

 

The SalesAmp Process

1

List Development/Management

2

Thought Leadership

3

Tactic Mixology

4

Metrics

5

Prospecting

6

(SAL) Leads Handed to Sales

7

Leads Won

The 7 steps of the SalesAmp wheel work together to fill each sales rep’s pipeline, nurture their leads and drive appointments. We call it “always on” prospecting. Whether you’re struggling with list development, content creation, digital marketing tactics or everything in between, SalesAmp can be customized to fit the needs of your team.

List Development/Management

Successful lead generation campaigns start with good data. We clean and scrub your reps’ existing lead lists, or help you build new ones based on your criteria. We maintain, update and develop your lists to ensure the most accurate data is leveraged in each rep’s campaign.

Thought Leadership

We work closely with your sales team to identify their prospect’s pain points, and then create thought leadership content tailored to them. This includes blogs, article commentaries, infographics, instructional video, brochures, and other sales collateral… you name it, we’ve made it.

Tactic Mixology

Whether it’s landing pages, emails, social posts, high-impact direct mail, or our World’s Smallest Newsletter, the right mix of digital marketing tactics can make all the difference in peeking the interest of your leads. We work with you to determine which marketing tactics will be most effective to distribute thought leadership and nurture each reps’ leads through the sales pipeline, starting at the top of the funnel.

Prospecting

We are constantly watching which leads are engaging, and with what content, giving the North Star inside sales team—positioned as educational ambassadors—the insight they need to make meaningful connections with your sales reps’ leads.

Metrics

Armed with engagement insights from the marketing tactics, our inside sales team connects with your leads through cycles of personalized emails, calls and voicemails to assess their level of interest, share additional content and collateral if necessary, and determine when they are qualified to hand off to the sales rep.

(SAL) Leads Handed to Sales

When a lead is deemed qualified (requests a meeting, is engaging with lots of content, or multiple employees at one company show interest), the hand off to sales is initiated. Our lead nurturing and appointment-setting allows your reps to stay focused on closing deals, while we handle moving leads through the sales pipeline.

Leads Won

Finally, your sales reps report back as to how the leads we handed off are progressing, allowing us to update the sales pipeline and add stalled leads back into the nurture campaign.

 

Why Rhode Island?

Based in Rhode Island we came for the food and stayed for the people. The creative capital has some of the best arts in the northeast. The location is perfect to serve clients from New York to Boston – but with a more affordable real estate marketing, you will get Madison Avenue quality for a fraction of the price. Rhode Island also boasts some of the most talented digital creators. It’s a hotspot for designers, developers, copywriters, and marketers. We’re proud to call Little Rhody home.

So what are you waiting for?

It’s time for your organization to stop being tripped up with the countless things they have to do besides selling. With ever-rising quotas, now is the time to get more sales. All while keeping the same team, working the same hours per day.

We’re here to help. Get in touch with us so we can talk about how we can make the most out of your team.

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