UX & Developement
A New Way to Connect With Customers
McLaughlin wanted to find a way to market their products to a wider audience.
We designed a bed configurator app for their website, which allows for customization of some elements of the product.
The app gave our client a direct-to-consumer approach that opened up a new way to talk to their customers.
An Elite Product with a Niche Audience
The majority of McLaughlin’s business comes from designers seeking to commission furniture for clients. McLaughlin wanted a way to connect with their customers directly.
What We Did
With a goal to increase McLaughlin’s digital presence, we set to work developing an app that would allow McLaughlin’s customers to customize a handcrafted bed, without needing to engage a furniture designer. Additional to the bed configurator we undertook a user experience audit of their website to make it more functional and worked on the site’s SEO.
Services Included: App, User Experience, SEO
Increase in web traffic over 1 year of launch
Overall increase in leads
Nurtured leads in the middle of the funnel
Copacity: A Brand Ready to Take on the Future
Formerly known as Clean Economy Development, Copacity was seeking a name and brand that aligned with their real function as renewable energy consultants.