A Need to Escape the 9-5; A Desire to Capture a New Vision
Two mechanical engineers who left their 9-5 to create RockMill Concrete soon found their website wasn’t bringing leads in through the door.
We developed a video that told the founders’ story and engaged their audience from the moment they visited the website.
By creating a compelling video, RockMill’s customers truly understand the company’s vision for creating modern-day concrete pieces.
Video that Sets Them Apart
RockMill Concrete wanted a way to keep potential customers on their website.
What We Did
We developed an overview video that conveys the artistic, modern way they work with this old fashioned material. The final video is fun and energetic with upbeat music, camera movement, fast cuts, and drone shots.
With a video that focused on telling their story well, it was now time to move onto marketing. We focused on SEM—lowering their cost per lead, enabling the ability to track and measure where customers were coming from and retaining the interest of every potential customer that was finding the RockMill site.
Services Included: Video, Marketing Automation, Google Ads, Facebook Ads
Capturing a New Vision
The final video is fun and energetic with a cinematic ambiance to match its founder’s zest for their creations.
Cost per lead, down from $100
Increase in leads
Video engagement rate
McLaughlin: A New Way to Connect With Customers
McLaughlin wanted to find a way to market their products to a wider audience.