Website Redesign | Content Strategy | UX & Integrations
Newport Historical Society
A Modern Home for Newport’s Past
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Challenge
An outdated, hard-to-navigate website was holding back Newport Historical Society from sharing its rich archives and connecting with the public.
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Solution
We redesigned the site with smart content architecture, a modern identity, mobile-first UX, and seamless integrations, prioritizing clear pathways for researchers, locals, and visitors.
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Result
NHS now welcomes users with a clear, modern experience—and a site that positions them as the “Smithsonian of Newport County,” ready for future growth.
Creating a Digital Home
The Newport Historical Society is a cornerstone of Rhode Island’s cultural landscape. But while their programs were unparalleled, their digital presence told a different story.
Enter Figmints.
What We Did
The NHS’s site was packed with valuable content but hard to navigate. Important resources and programs were buried, and the team worried about long-term visibility and relevance. They needed a digital presence worthy of their role as a cultural anchor.
We led a deep discovery, then redesigned around smart content architecture, a modern visual identity, and mobile-first UX. We prioritized clear pathways for researchers, locals, and visitors, with integrations that support ticketing, donations, data capture, and email.
Figmints reorganized content using NHS’s planning framework; designed a clean, non-“colonial” interface; built a flexible, update-friendly backend; integrated Fairharbor (ticketing), Authorize.net (donations), Google Forms (data), and Constant Contact (email).
NHS now welcomes users with a clear, modern experience, and a site that positions them as the “Smithsonian of Newport County,” ready for daily updates and future growth. The new structure turns scattered legacy content into intuitive sections so anyone—scholar or first-time visitor—can find what they need quickly.
Services Included:
Website Redesign, Content Strategy, UX, and Integrations.
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155
New contacts through Lead Generation
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16%
Increased traffic in 6 months
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100%
Nurtured leads in the middle of the funnel
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