Branding | Visual Identity | Messaging

C12

Rebranding a Marketplace Movement

Challenge

C12’s identity no longer matched the scope and substance of its national peer advisory movement for Christian CEOs.
Solution

We delivered a full rebrand—logo, color palette, messaging, and brand book aligned with their mission and reach.
Result

C12 now shows up as a distinct marketplace movement—far beyond a networking group—backed by a unified identity that scales across every touchpoint.

Rebranding a Movement

C12’s identity no longer matched the scope and substance of its national peer advisory movement for Christian CEOs. They needed a comprehensive rebrand that aligned message, visuals, and marketplace position. Enter Figmints.

What We Did

Figmints delivered a comprehensive rebranding initiative that went far beyond surface visuals. We built a complete brand system, developing a modern visual identity, redesigned logo, refreshed color palette, and an extensive brand book detailing guidelines, tone of voice, and image usage. By crafting strategic messaging that spotlighted C12’s “No Margin, No Mission” ethos and their transformational peer advisory model, we established a strong brand foundation. 

Working hand-in-hand with C12’s corporate leadership, we created more than just static assets. We developed trade show collateral and proof-of-concept applications to show how the new brand could confidently scale across every touchpoint.

This engagement was especially meaningful—Figmints itself is a C12 company. Being entrusted by C12’s national team to lead their brand transformation was a milestone that underscored deep mutual trust and a shared mission.

C12’s updated brand now positions them distinctly in the marketplace: not as another business Bible study or networking group, but as an architected environment for transformation. The new identity powerfully conveys their proven framework that’s been shaping CEOs for nearly three decades, helping them build great businesses for a greater purpose.

Services Included:
Branding, Visual Identity, Messaging.  