Branding | Visual Identity | Messaging
C12
Rebranding a Marketplace Movement
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Challenge
C12’s identity no longer matched the scope and substance of its national peer advisory movement for Christian CEOs.
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Solution
We delivered a full rebrand—logo, color palette, messaging, and brand book aligned with their mission and reach.
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Result
C12 now shows up as a distinct marketplace movement—far beyond a networking group—backed by a unified identity that scales across every touchpoint.
Rebranding a Movement
Figmints rebranded C12, a national peer advisory movement for Christian CEOs, with a new logo, color palette, messaging and brand book. Figmints is itself a C12 company, and the new identity was built to carry across every touchpoint, from trade show collateral to proof-of-concept applications.
What We Did
Figmints delivered a comprehensive rebranding initiative that went far beyond surface visuals. We built a complete brand system, developing a modern visual identity, redesigned logo, refreshed color palette, and an extensive brand book detailing guidelines, tone of voice, and image usage. By crafting strategic messaging that spotlighted C12’s “No Margin, No Mission” ethos and their transformational peer advisory model, we established a strong brand foundation.
Working hand-in-hand with C12’s corporate leadership, we created more than just static assets. We developed trade show collateral and proof-of-concept applications to show how the new brand could confidently scale across every touchpoint.
This engagement was especially meaningful—Figmints itself is a C12 company. Being entrusted by C12’s national team to lead their brand transformation was a milestone that underscored deep mutual trust and a shared mission.
C12’s updated brand now positions them distinctly in the marketplace: not as another business Bible study or networking group, but as an architected environment for transformation. The new identity powerfully conveys their proven framework that’s been shaping CEOs for nearly three decades, helping them build great businesses for a greater purpose.
Services Included:
Branding, Visual Identity, Messaging.
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30
years refining a proven peer advisory model
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1000+
CEOs engaged across the U.S.
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1
unified brand system capturing a national movement
Frequently Asked Questions
What did Figmints deliver for C12?
A full rebrand: a modern visual identity, redesigned logo, refreshed color palette and a full brand book covering guidelines, tone of voice and image usage. Figmints also wrote the messaging, built around C12’s “No Margin, No Mission” ethos, and created trade show collateral and proof-of-concept applications.
Why did C12 need a rebrand?
Its identity no longer matched the scope and substance of its national peer advisory movement for Christian CEOs. It needed a rebrand that aligned message, visuals and marketplace position.
Does Figmints work with faith-based organizations?
Yes. This C12 rebrand is one example. Figmints also has an industry page for faith-forward organizations.
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