The Figmints Blog
Marketing tips, case studies, and HubSpot insights from the Figmints team in Providence, Rhode Island.
Higher Education Marketing: How to Choose an Agency for Enrollment and Brand
How to choose a higher education marketing agency in New England: what to compare, agency vs …
How to check what ChatGPT says about your business in an afternoon
Before paying for an AI visibility dashboard, ask the questions your actual buyers ask and save …
Test your graduate inquiry handoff—all the way to admissions
Trace a marked test inquiry from a graduate program form through the CRM to admissions. Check …
Graduate program cost pages: give the number an owner
Choose an owner and official source for graduate program tuition content. Compare estimated totals, unit rates …
Graduate program pages: 4 answers working adults need
Help working adults find schedule, format, cost and entry requirements on graduate program pages, with a …
We fixed our own website. The slow part is still slow.
An agency’s own website is fair game for an audit. On October 4 and 5, we …
How to read an agency case study: five questions that make the numbers useful
A case study’s biggest number is rarely the one a buyer should read first. Start with …
The ten-second test for a church website
Open your church website on a phone as if you have never heard of the congregation. …
Where ChatGPT names Figmints, and where it goes quiet
ChatGPT named Figmints in 14 of 25 buyer questions we tested on October 22. The useful …
Financial and Professional Services Marketing: What to Look For in an Agency
What financial and professional services firms should look for in a marketing agency: compliance review, CRM, …
Marine and Boating Marketing in Rhode Island: How to Choose an Agency
How marine and boating businesses in Rhode Island choose a marketing agency: seasonal campaigns, dealers and …
Senior Living and Healthcare Marketing in Rhode Island: How to Choose an Agency
How senior living communities and healthcare providers in Rhode Island choose a marketing agency: family decision-makers, …