Sales Enablement That Moves Deals Forward

The content, process, and CRM setup your reps need to win more of the deals they already have.

Sales enablement is everything that helps a seller move a buyer to the next step. Figmints is a certified HubSpot partner agency in Providence, Rhode Island. We build the collateral, sequences, playbooks, proposals, and HubSpot configuration your team uses every day, and we can run the prospecting too.

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Sales Enablement Built Around How You Actually Sell

Strategy, content, and systems that work together.

Many sales teams struggle less with finding leads than with following up consistently, explaining their value, and keeping deals moving. We map how your buyers decide, then build the content and HubSpot workflow around it. Our SalesAmp process combines list building, thought leadership, and the right mix of inbound and outbound tactics so reps spend their time with people who are ready to talk.

Equip Your Team to Close

See how enablement turns activity into a repeatable sales motion.

  • Shorten the Path to the Next Step

    Ready-to-send collateral and sequences so reps stop rebuilding the same email and one-pager.

  • Keep Every Rep on Message

    Playbooks and talk tracks that make your best pitch the one every rep uses.

  • See What Is Working

    HubSpot pipelines and reports that show where deals move, stall, or get lost.

Our Process for Sales Enablement

A practical path from how you sell today to a system your team can run.

Sales Process Audit

We review your pipeline, current content, CRM data, and win and loss patterns.

Messaging & Content Build

Value propositions, collateral, sequences, and proposals written for each buyer type.

HubSpot Setup & Automation

Pipelines, properties, sequences, tasks, and reporting configured to match your process.

Training & Optimization

Team onboarding, playbook rollout, and ongoing tuning based on what the data shows.

What You Can Expect

Practical tools and systems
your reps will actually use.

  • Sales Collateral & One-Pagers

    Capability sheets, case studies, and leave-behinds written for each buyer.

  • Email & LinkedIn Sequences

    Email sequences loaded into HubSpot, with LinkedIn touchpoints added as sequence tasks.

  • Playbooks & Battlecards

    Talk tracks, objection handling, and qualification guides for every stage.

  • HubSpot CRM Setup

    Pipelines, deal stages, properties, sequences, and dashboards configured for your team.

  • Proposals & Presentation Templates

    Reusable proposal and deck templates so quotes go out fast and look right.

Built for Teams That Sell Considered Purchases

Longer sales cycles and multiple decision-makers are where enablement pays off.

Sales enablement fits any organization where a deal takes several conversations and several people. Here is where the need usually shows up.

  • Government & Higher Education

    Proposal templates, capability statements, and follow-up systems for public-sector and campus buyers.

  • Financial & Professional Services

    Referral and relationship sequences, firm overviews, and a CRM that tracks every conversation.

  • Manufacturing, Defense Supply Chain & Marine

    Account-based outreach, capability collateral, and qualification playbooks for technical buyers.

  • Healthcare, Senior Living & Life Sciences

    Inquiry follow-up sequences, referral partner outreach, and CRM tracking for long decision cycles.

  • Franchise Systems, Home Services & Builders

    Lead response sequences, quote templates, and shared playbooks across locations and crews.

  • Faith-Based Organizations & Nonprofits

    Donor and partner pipelines in HubSpot, outreach sequences, and clear giving or partnership materials.

Sales Enablement in Action

Real engagements where content, outreach, and follow-up worked together.

  • Hand-drawn icon of a monitor with an eye

    ABB

    A LinkedIn account-based campaign and content library put a sole sales rep in front of utility decision-makers. Our inside sales team reached out to 144 targeted companies and built a list of warm leads.

  • Hand-drawn icon of a UI/UX window on a monitor

    RCG Global Services

    The SalesAmp process delivered 155 new contacts, 16% more traffic in six months, and 100% of leads nurtured in the middle of the funnel.

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    United Way of Rhode Island

    A brand extension plus a HubSpot-powered website and landing pages for campaigns, events, and donor engagement.

What Our Clients Say

Hear directly from our clients about their experiences and the results we’ve achieved for them.

Headshot of Karen Frederick, CEO of Community Teamwork

“Working with Figmints was a fabulous experience in community teamwork. We handle many projects and work with many vendors, but we found the Figmints staff to be especially exciting and full of fresh ideas. It’s amazing that this project was completed so quickly, so professionally, and so beautifully. We knew right away that Figmints was the right team. They brought excitement, knowledge, and fresh, innovative ideas.”

Karen Frederick | CEO, Community Teamwork

Headshot of Cheryl Amey, CPO

“After poring through the proposals, we came up with three very, very strong candidates. But when we met in person, it was the Figmints staff who really blew us away. We knew where we wanted to go, and with Figmints’ help we got there. I couldn’t recommend them more highly.”

Cheryl Amey | CPO

Headshot of Johnny Gardner, General Manager of Custom Built

“We knew we needed to restyle our brand, redefine what it was to be “Custom Built”. We found Figmints and they have been nothing but the best. I would have no hesitation recommending them to anyone who’s looking for a great company to work with.”

Johnny Gardner | General Manager, Custom Built

Headshot of Rachel Nguyen, Executive Director of Harmony

“My organization is working with Figmints for our rebranding initiative and it has been a great experience. We began with interviews and surveys to try and capture the heart of what we were trying to communicate. From there, Figmints surveyed our target demographic for name ideas, presented logo designs and is working on our website. At every stage we had ongoing communication, regular meetings, great input and felt listened to. I truly could not be happier with the experience. Thank you to the folks at Figmints. We are fans! We had a very clear sense that James and his team really understood our clients. I would totally recommend Figmints for anyone that was looking for this kind of work.”

Rachel Nguyen | Exec. Director, Harmony

Headshot of Aaron Stine, Senior Vice President of Identifi

“I was watching a video online at one of our partner sites and I saw an amazing presentation and I said, who did this? and when I looked into it I found Figmints and I went to their website and was really impressed by their portfolio. We did a complete rebranding of our website, of our logos and all our product videos and Figmints worked with us every step of the way to make it a fun and enjoyable process and I think the results speak for themselves.”

Aaron Stine | Senior Vice President, Identifi

Headshot of Austin Evers, Founder of Woodwork @17th

“Working with Figmints has definitely been a joy. The thing I’m most impressed with is how they legitimately wanted to get to know me and my business. I went to them and they worked countless hours branding me, creating this beautiful logo that really does say who I am. It was beautiful to work with someone like that. Someone that really wanted me to succeed and didn’t just want to get me in and get me out. It’s a good situation. I was definitely more than pleased.”

Austin Evers | Founder, Woodwork @17th

Headshot of John Boudreau, Founder and CEO of Envisionable

“At Envisionable we’re really concerned about helping people execute on their vision, and a key piece to that is really understanding your brand story and Figmints is amazing at doing that, helping to extract out what your story is so you can communicate that to your customers in a visual way. They don’t just have the talent from a visual perspective, in other words creating your website and creating your brand, but they understand how to take data, manipulate it and use it so they can create the right strategies to generate leads and costumers. Figmints has the data and the knowledge to continually evolve their strategies, literally month by month. They’re the team to do it and I would unquestionably recommend them for your marketing agency. “

John Boudreau | Founder & CEO, Envisionable

Questions
People Ask Us

The honest answers, before we ever start working together.

What is sales enablement?

Sales enablement is the content, training, process, and technology that help sellers move buyers to the next step. In practice that means collateral, sequences, playbooks, proposals, and a CRM set up to match how you actually sell.

Is Figmints a HubSpot partner?

Yes. Figmints is a certified HubSpot partner agency, and we implement HubSpot for sales and marketing teams, including nonprofits.

What does HubSpot CRM setup include?

Pipelines and deal stages, contact and company properties, email and task sequences, lead routing, templates, and dashboards. We configure HubSpot around your sales process rather than forcing your process into defaults.

Can you do the outreach for us, or only build the materials?

Both. For some clients we build the library and sequences and your team runs them. For others, our team handles prospecting and hands off engaged leads, as we did with ABB and RCG Global Services.

Do we need to use HubSpot?

Our CRM implementation work is built on HubSpot. If your team uses another system, we can still write collateral, playbooks, and proposal templates, and we will tell you plainly where HubSpot would help.

How is sales enablement different from lead generation?

Lead generation creates opportunities. Sales enablement helps your team convert them: consistent follow-up, clear messaging, and a pipeline you can see. Many teams need both, which is why SalesAmp combines list building, thought leadership, and outreach.

How does sales enablement connect to presentation design?

Decks and proposals are part of a sales process. If you need a pitch deck, sales deck, or reusable slide templates, see our Presentation Design service.

Let’s Equip Your Sales Team

Tell us how you sell today and where deals stall. We will reply with a plan and next steps.

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