Figmints is a Providence, RI marketing agency that built the brand, website, and HubSpot inbound system for Prometrika, a clinical research firm. We write for scientific audiences without losing accuracy.
Life sciences buyers, investigators, and participants scrutinize every claim. Marketing has to be clear, accurate, and easy to verify.
For Prometrika, we shifted the brand from traditional corporate animation to a documentary-style, real-life look, then built a HubSpot inbound system and lead-capture pages behind it. The same approach fits research firms, labs, and biotech teams that need to explain complex work simply. We design with HIPAA in mind for participant-facing content and are upfront about what we do not handle.
Where we help research and biotech teams:
A clear identity for organizations whose work is hard to explain in a sentence.
Accurate content for investigators, sponsors, and participants, reviewed by your experts.
Landing pages, forms, and nurture flows for a credibility-sensitive audience.
Landing pages and sequences designed to reach investigators or participants.
Comprehensive support for organizations that sell on trust and expertise.
Fast, clear sites that explain services and capture qualified inquiries.
HubSpot workflows that follow up with sponsors and prospects.
Search-friendly content for technical audiences.
Real-life storytelling that makes research approachable.
Real-world examples of how we’ve helped healthcare clients expand their reach and improve patient experiences.
Elevating Clinical Research Brands Through Documentary-Style Storytelling
We transformed Prometrika’s brand identity by shifting from traditional corporate animation to a lifestyle-focused, “real life” aesthetic. By integrating a full HubSpot inbound ecosystem and sophisticated lead-capture pages, we modernized their technical infrastructure to turn casual industry interest into long-term brand advocacy.
Hear directly from our clients about their experiences and the results we’ve achieved for them.
“Working with Figmints was a fabulous experience in community teamwork. We handle many projects and work with many vendors, but we found the Figmints staff to be especially exciting and full of fresh ideas. It’s amazing that this project was completed so quickly, so professionally, and so beautifully. We knew right away that Figmints was the right team. They brought excitement, knowledge, and fresh, innovative ideas.”
Karen Frederick | CEO, Community Teamwork
“After poring through the proposals, we came up with three very, very strong candidates. But when we met in person, it was the Figmints staff who really blew us away. We knew where we wanted to go, and with Figmints’ help we got there. I couldn’t recommend them more highly.”
Cheryl Amey | CPO
“We knew we needed to restyle our brand, redefine what it was to be “Custom Built”. We found Figmints and they have been nothing but the best. I would have no hesitation recommending them to anyone who’s looking for a great company to work with.”
Johnny Gardner | General Manager, Custom Built
“My organization is working with Figmints for our rebranding initiative and it has been a great experience. We began with interviews and surveys to try and capture the heart of what we were trying to communicate. From there, Figmints surveyed our target demographic for name ideas, presented logo designs and is working on our website. At every stage we had ongoing communication, regular meetings, great input and felt listened to. I truly could not be happier with the experience. Thank you to the folks at Figmints. We are fans! We had a very clear sense that James and his team really understood our clients. I would totally recommend Figmints for anyone that was looking for this kind of work.”
Rachel Nguyen | Exec. Director, Harmony
“I was watching a video online at one of our partner sites and I saw an amazing presentation and I said, who did this? and when I looked into it I found Figmints and I went to their website and was really impressed by their portfolio. We did a complete rebranding of our website, of our logos and all our product videos and Figmints worked with us every step of the way to make it a fun and enjoyable process and I think the results speak for themselves.”
Aaron Stine | Senior Vice President, Identifi
“Working with Figmints has definitely been a joy. The thing I’m most impressed with is how they legitimately wanted to get to know me and my business. I went to them and they worked countless hours branding me, creating this beautiful logo that really does say who I am. It was beautiful to work with someone like that. Someone that really wanted me to succeed and didn’t just want to get me in and get me out. It’s a good situation. I was definitely more than pleased.”
Austin Evers | Founder, Woodwork @17th
“At Envisionable we’re really concerned about helping people execute on their vision, and a key piece to that is really understanding your brand story and Figmints is amazing at doing that, helping to extract out what your story is so you can communicate that to your customers in a visual way. They don’t just have the talent from a visual perspective, in other words creating your website and creating your brand, but they understand how to take data, manipulate it and use it so they can create the right strategies to generate leads and costumers. Figmints has the data and the knowledge to continually evolve their strategies, literally month by month. They’re the team to do it and I would unquestionably recommend them for your marketing agency. “
John Boudreau | Founder & CEO, Envisionable
Our partnerships and certifications reflect our commitment to excellence and industry standards.
The honest answers, before we ever start working together.
Yes. We built brand strategy, a website, and a HubSpot inbound ecosystem with lead-capture pages for Prometrika, a clinical research firm.
Not as named clients yet. Our documented life sciences work is in clinical research. For other segments we bring the same discipline, and we will tell you if a project needs expertise we do not have.
Yes. We translate technical subject matter into clear content and route it through your scientific and regulatory reviewers before anything publishes.
Yes. For Prometrika we built a full HubSpot inbound system with lead-capture pages. Providers and care organizations can also read our guide to choosing a healthcare and senior living marketing agency in Rhode Island. The same structure supports investigator or participant recruitment.
We design and write with HIPAA in mind. We have not confirmed BAA signing, HIPAA-compliant hosting, or PHI handling, so if your project needs any of them, tell us up front.
Healthcare marketing speaks to patients and providers. Life sciences marketing speaks to sponsors, investigators, and participants, with a more technical audience and longer decisions. For provider work, see our healthcare and senior living page.
Tell us who you need to reach and what they need to believe. We will help you say it clearly.
