Website Design | Digital Archives | UX Strategy

International Tennis Hall of Fame

Preserving History,
Elevating the Experience

Challenge

ITHF faced two key challenges:
Driving attendance for early tournament days, which historically underperformed, and creating a secure, scalable, and globally accessible fan voting experience.
Solution

Figmints launched a multi-channel campaign, and designed and developed a custom web application that allowed fans worldwide to participate in the Hall of Fame selection process.
Result

Passive audiences turned into active participants, engagement extended beyond physical events and the connection with a global fanbase strengthened, redefining how fans interact with the legacy of the sport.

Redefining Fan Interactions

The International Tennis Hall of Fame (ITHF) preserves and celebrates the history of tennis while engaging a global audience of fans, players, and enthusiasts. To support both event attendance and long-term fan engagement, ITHF needed to create a digital experience that would extend beyond the court.
Enter Figmints.

What We Did

ITHF faced two key challenges: 
Driving attendance for early tournament days, which historically underperformed; and creating a secure, scalable, and globally accessible fan voting experience. 

The organization needed a way to increase awareness and ticket sales, engage fans worldwide in a meaningful way, and ensure fairness, accessibility, and reliability at scale.  

Figmints developed a dual approach combining campaign execution and a custom fan voting platform.

Campaign Execution
 With a tight timeline, Figmints launched a multi-channel campaign across Social media, Display advertising and Paid search.
The campaign focused on generating excitement around the Hall of Fame Open and high-profile inductions, driving awareness and attendance during key early days of the event. 

Fan Voting Platform
To deepen engagement, Figmints designed and developed a custom web application that allowed fans worldwide to participate in the Hall of Fame selection process. Key capabilities included: 

Handling up to 100,000 votes simultaneously
Multi-language accessibility for global audiences
Secure voting logic (one vote per user, multiple selections allowed)
Built-in validation and safeguards to ensure fairness
Integrated video and UX elements to guide users through the process

The platform transformed what was once a closed process into an interactive, fan-driven experience.

By combining strategic marketing with a purpose-built digital platform, Figmints helped ITHF: 

Turn passive audiences into active participants
Extend engagement beyond physical events
Strengthen its connection with a global fanbase

This initiative didn’t just support an event—it redefined how fans interact with the legacy of the sport.

Services Included:
 Fan Engagement Platform & Campaign Execution.