ARE YOUR

Marketing & Sales

ALIGNED?

Watch The Spots

SALES (Sal) vs MARKETING (Mark)

Like Mark and Sal, in many companies sales and marketing don’t see eye to eye and are operating in two distinct silos; with little to no communication and marching to different goals. They can often feel like enemies but the truth is they are both needed to drive sales at your company. The true enemy is what we call “the gap”.

Mark’s Story

THE GAP

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No one argues that Mark owns the top of the marketing funnel, and no one will debate that Sal owns closing the deal.

 It’s in between these two stages where it becomes gray at best. Recognizing the gaps puts companies in a place to unify Mark and Sal toward a common goal: DRIVING MORE REVENUE.

Can you relate?

Mark
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Likes
White Space, Writing, Craft Beer
Dislikes
Suits, Conservatives, Sales
Favorite TV Show
Mad Men
Typical Friday
Going to a yoga class
Job responsibilities: Ensure brand consistency, launch nurture emails, promote synergy, chair the party committee

Check it out

Sal
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Likes
Selling, Schmoozing, Bourbon
Dislikes
Hipsters, Silence, Marketing
Favorite Movie
Glengarry Glen Ross
Typical Friday
Lunch at the club with the guys and hitting a few golf balls.
Job responsibilities include: Sales.

Check it out

Sal’s Story

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ALIGNED!

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