ARE YOUR
ALIGNED?
Watch The Spots
SALES (Sal) vs MARKETING (Mark)
Like Mark and Sal, in many companies sales and marketing don’t see eye to eye and are operating in two distinct silos; with little to no communication and marching to different goals. They can often feel like enemies but the truth is they are both needed to drive sales at your company. The true enemy is what we call “the gap”.
THE GAP
No one argues that Mark owns the top of the marketing funnel, and no one will debate that Sal owns closing the deal.
It’s in between these two stages where it becomes gray at best. Recognizing the gaps puts companies in a place to unify Mark and Sal toward a common goal: DRIVING MORE REVENUE.
Can you relate?
Check it out
Check it out
GET YOUR MARKETING AND SALES
GET ALIGNED
