Digital Marketing Strategy Services in
Providence, Rhode Island

In 1997, Six Degrees came out as the first social media platform to resemble the ones we know of today. Now, social media dominates the internet and it’s not going anywhere. A 2016 Pew Research Report shows that 68% of all Americans check Facebook on a daily basis, with lower percentages across other platforms.

Surely a few of that 68% are interested in your brand?

Social media is the perfect way to connect with your fans and expand your reach to people that you fans might be connected to. You can use social media marketing to:

• Grow your social following with engaging content
• Engage with your audience with interesting news and events
• Network and provide support and guidance to people in your field

Gone are the days when print, TV, and radio were basically the only advertising media. The digital age brings nearly endless ways to connect with people that might be interested in your brand, product or service. The world of pay-per-click (PPC) advertising allows you to get in front of your potential customers, no matter where they like to hang out on the Internet. This includes:

• Social media (e.g. Facebook, Twitter, Instagram, Linkedin…)
• Search Engines (e.g. Google & its display network)
• Forums
• Reddit

Paid digital advertising can pay off with some great quality leads, but it’s important to monitor your campaigns for the correct targeting & spend. Spending too much can give you a lot of irrelevant traffic, while spending too little can lead to your competition outspending you for the top ad placements.

No matter how you choose to get your brand in front of an audience, we can work with you to maximize the amount of leads you get from your advertising budget.

Nobody goes around setting mouse traps without putting something enticing inside. The same holds true for your website – no one is going to go to it unless there’s something interesting to be had there.

Content is the ‘cheese’ to your website. Your content can be anything helpful to a visitor to your site – a blog, video, checklist, calculator, or even a game! More high quality content translates to more high quality traffic coming to your site to hang around. They might even share your content with their colleagues and friends!

But what makes good content? Your believe content should:

• Identify with a specific audience or persona
• Be validated by data or customer input
• Contain actionable insights
• Speak directly to the audiences’ ‘Job to be done’
• Be fun

Based on these criteria, it’s important to the homework to create content that people will care about and share. This can include customer interviews, forum research, and buyer persona development.

When it comes to getting the biggest return on your marketing dollars, email marketing is the undisputed king. A 2016 survey conducted by the Direct Marketing Association shows email marketing at a median 122% ROI compared to other channels! Email marketing takes your current subscriber list and nurtures them with helpful content to create leads that are ready for you.

But not all emails are created equal. It’s important to send the right email to the right person at the right time.Let us help you craft the perfect email marketing campaign with:

• List segmentation
• Template design
• Automate emails based on behavior
• Split testing to get the most out of every email

The inbound process  focuses on being helpful and providing value to prospective customers. Inbound is accomplished by using content to allow potential customers to find you.

Inbound can work in combination with traditional methods- traditional advertising drives traffic to your brand, while inbound methods generate organic demand over time. With Inbound, your helpful, targeted content will then impress and demonstrates your value to your visitors. These visitors convert to leads, then customers.

If all goes well, your customers can even become your best marketing – evangelizing your brand to their friends and business acquaintances! Here’s a breakdown of the process.

1. Attracting Visitors

First off, we’ll lead visitors directly to your site with targeted, industry relevant content. The goal is to create educational content that brings people to your website – not to interrupt them with a sales pitch.

• Write & design strategic blog posts, optimized for being found online
• Leverage keywords to increase number of visits from search engines
• Monitor social media conversations and share content with prospects in your industry

2. Convert Visitors to Leads

Next, we’ll skillfully convert an average visitor into a promising, primed lead. Here, we can cut through the nonsense by putting a name and a face to previous anonymity.

• Design and develop calls-to-action to direct site visitors to offers
• Optimize user experience to guide site visitors using heat mapping and analytics
• Create landing pages and forms for the campaign
• Design and develop offers to provide in exchange for visitor contact information

3. Close

Finally, all of our efforts pay off—quite literally—as leads transition into real customers.

• Targeted drip emails lead prospects down the marketing funnel like a trail of breadcrumbs
• Automatically qualify leads with lead scoring and strategic questions
• CRM tools (and integrations) help your team close customers
• Marketing automation to save your team time qualifying leads
• Closed loop reporting. Follow the entire buyer journey, start to finish.

4. Delight

You did it! You’ve provided your clients with an amazing product or service. But the work isn’t over yet – now it’s time to help them share the news about how great you are.

• Guide your customers to act as your biggest promoters
• Update your previous customers on new business developments
• Retain your previous customers with industry insights
• Smart Calls to Action that change based on the buyer’s lifecycle stage