Back in the day, we walked uphill through the snow (both ways) to run a marketing campaign. Put quite simply, marketing was more about luck than science. You bought ads, you bought email lists, made cold calls, prayed, and hoped it would work. Then technology made things even more complicated with paid clicks, likes, impressions, pageviews, and other nonsense.
Skip ahead to present day: the inbound marketing methodology allows us to understand what happens beyond the click (and before too). And we can track every step of the buyer’s process with real-time data. Gone are the days of looking at where your customers might be and what kinds of messaging they might enjoy.
Sound interesting? Let’s take a closer look at our digital marketing services and how it all works.