We Get Results
With strong messaging and design in place, you are now ready to get results. Everyone innately knows their marketing and sales efforts need to be aligned to drive revenue, but very few know how to do it. Our proprietary BDR-as-a-service process called SalesAmp has the answer.
How do we do it?
When looking at the marketing and sales funnel no one argues that marketing owns filling the top of the funnel. And no one argues that sales owns closing the deals at the bottom. Where the tension and disagreements happen is in the middle. We call it The Gap. SalesAmp was developed to close that Gap. We work with you to identify where your gaps are and then we work alongside you to bridge them with a single goal of optimizing revenue generation.
*79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.
Our Six Essentials to Optimizing Revenue Generation
01. Database Development & Management
Campaigns that drive revenue, start with good databases. We develop and manage your database to ensure the most accurate data is leveraged in each campaign.
02. Content Development
We identify your prospect’s pain points, and then create thought leadership content tailored to them. This includes blogs, article commentaries, infographics, instructional videos, brochures, and other sales collateral. You name it, we’ve made it.
03. Integrated Inbound & Outbound Marketing
Next we take a 3 tiered account-based marketing approach. Whether it’s digital ads, landing pages, direct mail, emails, social posts, or our high-impact direct mailers, having the right mix of campaign tactics can make all the difference in piquing the interest of your leads.
04. Metrics & Analytics
Knowing which leads are engaging in real time, and with what content, is critical to the success of your campaign. It allows us to make adjustments to the campaign and provide your sales team the information they need to truly connect with a lead.
Armed with engagement insights from the campaigns, our inside sales team connects with your leads through cycles of personalized emails, calls, and voicemails to assess their level of interest, share additional content and collateral if necessary, and determine when they are qualified to hand off to your sales team.
06. Lead Management
Our inside sales team handles moving leads through the sales pipeline, allowing your sales team to stay focused on closing deals. Your sales reps report back on the leads handed off to them, as to how the leads are progressing, allowing us to update the sales pipeline and add stalled leads back into the nurture campaign.
So What Are You Waiting For?
Over the years it has become more and more apparent that marketing and sales teams are spread thin. There is just not enough hours in the day. The result: gaps in your marketing and sales process that allow revenue to leak out of your pipeline. SalesAmp can stop that revenue leak.
Explore how we’ve done this for companies and organizations just like yours. Your marketing and sales teams will love you for it.