Native Creative: BMW’s Unique “Foot Print,” Bad Park Reviews, and Much More

By James Kwon

Here at Figmints we thrive on the new, the creative, the innovative, and the eyeball-widening joys of the Internet. Every other week, we meet as a team to share the coolest and most interesting things we find online. It could be an expertly-designed website, a video or an article that speaks to us on a spiritual level, a product we just can’t seem to believe, or something else entirely.


Case Study: The Surfjack Hotel (Via Wall to Wall)

It’s rare to stumble across a branding case study so alluring, so incredibly fine-tuned, that you’re compelled to savor it as you scroll through. The folks over at Wall to Wall have not only mastered the art of the case study, but consistently produce work that inspires and delights. Their most recent rebrand of the Surfjack Hotel is as full-spectrum of a branding project as they come, from a captivating brand story to an incription on the bottom of the hotel’s lone pool. Wall to Wall deftly captures the spirit of the Surfjack hotel and the breathtaking town of Waikiki, Hawaii by drawing on a rich history that still rings true in the hearts of natives and visitors alike. If you need an extra creative nudge today, this should do the trick.

Video: The Making of a BMW M Print

This impossibly-innovative project from the folks over at Kirshenbaum Bond Senecal & Partners and BMW is where the rubber met the paper, literally. In a nutshell, a new technology was invented that sprayed ink onto the tire treads of a 2012 BMW M6 Coupe as it sped over long columns of paper at high speeds. The result? Five-hundred unique prints that were used in a direct-mail campaign to entice prospective customers to pledge their auto-allegience to BMW. This was easily the favorite submission in this week’s native.



ProductTypehike Posters for Designers and Hikers Alike

This entry is for all of the typography fanatics and nature enthusiasts out there. Type Hike is a collabortive project that invited 59 designers and typographers to devise collectable posters for their favorite national parks in the wake of the National Park Service centennial.

In the everlastingly wise words of John Muir pulled from the project’s website, “All the wild world is beautiful, and it matters but little where we go, to highlands or lowlands, woods or plains, on the sea or land or down among the crystals of waves or high in a balloon in the sky; through all the climates, hot or cold, storms and calms, everywhere and always we are in God’s eternal beauty and love. So universally true is this, the spot where we chance to be always seems the best.”

VideoThe Worlds of Pokemon Go and “Yas” Collide, and it’s Hilarious

This video needs little introduction because everyone is already well aware of both Pokemon Go and the “Yas” phenomena. And, if you’re not, this video will clear both right up for you.

ArticleHow to Evaluate Audiences for Content Marketing (Via Neomam Studios) 

One of the most furstrating aspects of content marketing can be nailing down an ideal audience that you want to reach. There’s just so much content, so many people, and so little time. But the folks over at NeoMam Studios have put together a simple strategy, using BuzzSumo’s content search tool, to identify what you should be writing about and for whom. It involves locating topics that have traction, seeking out the authorities on the subjects at hand, and extracting the focal points of their content to inform your own.

ArticlesI Can’t Stop Reading One-Star Reviews of National Parks (Via Mother Jones)

This compilation of 1-star national park reviews is thoroughly enjoyable. Some blame the weather, some blame Obama, and none of them don’t understand how lucky we are to be able to experience Earth’s national treasures. What’s so deliciously ironic about these 1-star reviews is what they reflect about the reviewer and that they have absolutely nothing to do with the place being reviewed.


Printed By Somerset is a printing company that took a unique approach with it’s website. Instead of a traditional website, they designed it on their crisp, high-quality paper, animated it, and made it available for their prospective customers to order. If this isn’t a prime example of walking the talk, I’m not sure what is. They transmuted their aversion to the web into something that fits their sentiment on the importance of experiencing their products in the real world, first-hand. The image of their mission statement to the right says it all.


Back in 2013, Sam Polk and David Foster brought their collective vision of providing healthy, affordable, and delicious meals to the food deserts of South LA to life. The business model is profound in its simplicity: pre-prepared meals that’re priced based on the neigborhood with each location serving up the same menu. The first store launched earlier this summer with two more slated to open up in the near future. Read more about this noble and altruistic endeavor here.

Article: What Are Some Things Non-Programmers Say That Frustrate Programmers? (Via Quora)

“Are we on track?”

“There are bugs in the code.”

“What happened? I thought we were ready to launch.”

These are just a few of many questions that burrow under the skin of programmers on a daily basis. Programming is an immensely complicated profession that conflates an uncanny knack for probelm solving with a multitude of dense coding languages. The point here is that programmers are programmers and you are not, act and interact accordingly.

Website: The Hidden Worlds of the National Parks

See the most beautiful national parks like you’ve never seen them before. This website gives you an immersive look into the heart of five of the nations most visited parks with crystal clear UI/UX and videos to boot. We’ve thrown plenty of national park content at you in this week’s edition but we promise you that you won’t be disappointed after you visit this site!

That’s all we’ve got for you this week, tune in next week for another edition of Native to discover more cool things on the internet!