Engage Your Members Like Never Before: 5 HubSpot Benefits Every Association Needs to Know

Running a successful association is all about creating value for your members, keeping them engaged, and offering them exclusive resources that make membership worthwhile. But between juggling member data, hosting events, and keeping everyone informed, the administrative work can quickly become overwhelming. That’s where HubSpot and Figmints come in. HubSpot’s CRM, paired with Figmints’ expertise as a HubSpot Certified partner, offers an ideal solution for associations looking to strengthen member engagement, provide top-notch value, and streamline operations.

In this post, we’ll highlight five powerful ways HubSpot can transform your association’s approach to member management and engagement, with Figmints helping every step of the way. We’ll also share an exclusive offer for associations at the end—an opportunity to integrate HubSpot’s CRM and Figmints’ expertise at a special rate, with extra perks for your member companies. Ready to boost member satisfaction, create lasting connections, and position your association as a true leader in your field? Let’s dive in!

1. Streamlined Member Engagement and Data Management

Say goodbye to siloed information and scattered spreadsheets! With HubSpot’s CRM, managing member companies and tracking engagement is straightforward. Our tailored setup ensures you can keep track of each company’s membership details, interactions, and engagement history, all in one place.

Bonus for Associations: You’ll have instant access to each member’s profile, making communication easy and personalized. And when it comes to renewals, automated reminders will help keep your association’s membership at peak health!

2. Exclusive Benefits That Enhance Member Value

Figmints believes in making your association an invaluable resource for each member. That’s why, as part of our special membership offering, we provide quarterly educational webinars, monthly workshops on industry trends led by our CEO James Kwon, and access to our Figmints Resource Library packed with AI tools, insights, and templates.

This means that not only does your association get the best of HubSpot, but every member benefits directly from the extra value Figmints brings to the table.

3. Customizable Communication Channels That Connect Your Network

Keeping members informed, engaged, and feeling connected to your association is paramount. HubSpot’s platform lets you segment your audience and create automated emails that reach members with the exact information they care about—whether that’s industry news, upcoming events, or policy updates.

With Figmints’ touch: We help craft each message so that it’s relevant, impactful, and aligned with your mission. And with HubSpot’s tracking, you’ll be able to see what resonates most, making sure your association remains at the top of members’ minds.

4. Empower Members with AI Tools and Resources

In today’s fast-evolving landscape, AI is an invaluable asset. With Figmints’ exclusive Figmints Resource Library, your members will gain access to practical, easy-to-use AI tools and resources that can help their own business operations. From automated reports to AI-driven marketing templates, these tools are designed to help each member grow, while underscoring the value of your association.

5. Data-Driven Insights to Guide Your Strategy

HubSpot’s analytics give you insights that matter. From member engagement data to campaign performance, your association will have access to real-time data that informs strategic planning. With Figmints, you don’t just get the data—you get expert interpretation, ensuring your next steps are rooted in insights.

Figmints Insight: We’ll be your strategic partner, helping you assess and interpret this data to refine your strategy for even greater engagement and impact.

Our Special Offer: Transform Your Association with HubSpot

To make the transition seamless, we’re offering Free HubSpot Setup & Integration plus 50% off for the first three months. This includes a hands-on, custom onboarding for your team and access to our Figmints Membership Perks for your members. For each member company, we also provide a Light HubSpot Onboarding and 50% off their first month if they decide to join. This empowers every member to dive in with confidence.

CTA: Ready to see the difference HubSpot & Figmints can make? Contact us today to claim your free setup and discover all the ways we can help your association and its members thrive!

Frequently Asked Questions

Nonprofits often face unique challenges such as budget constraints, storytelling techniques, and legal issues. Here are some commonly asked questions and their answers to help you navigate these challenges effectively.

What should nonprofits consider when choosing a video production company?

Look for a company experienced with nonprofit work.

Check their portfolio for similar projects and client reviews.

Ensure they understand your mission and goals.

Additionally, discuss budget and timelines to avoid surprises later.

How can nonprofits produce effective content on a limited budget?

Use simple equipment like smartphones with good lighting and audio.

Focus on clear storytelling.

Utilize free or low-cost video editing software.

Consider partnering with local universities or volunteers who might offer their skills at reduced rates.

What are some proven strategies for storytelling in nonprofit?

Highlight personal stories and real-life impacts of your work.

Use visuals to show rather than tell.

Keep the message clear and concise.

Including testimonials and behind-the-scenes footage can also make your content more engaging.

How do nonprofit organizations measure the impact of their video content?

Track engagement metrics like views, shares, and comments.

Monitor donation rates and volunteer sign-ups linked to your videos.

Use surveys or feedback forms to gather viewer reactions and measure shifts in awareness or sentiment about your cause.

What legal considerations should nonprofits be aware of when producing video content?

Obtain necessary permissions for filming, especially in public spaces.

Secure release forms from participants.

Ensure compliance with copyright laws for any music or footage used.

Be aware of privacy laws, particularly when filming children or sensitive situations.

What are the best practices for distributing nonprofit videos to reach a wider audience?

Share your videos on multiple platforms like YouTube, Facebook, and Instagram.

Embed videos in your website and emails.

Collaborate with influencers or partner organizations.

Optimize video titles and descriptions with relevant keywords.

Promote your videos through paid ads if budget allows.