4 Incredible Brand Positioning Videos that Will Move and Shake You
When one of your favorite brands undergoes an overhaul, it feels like tectonic plates are shifting …
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2023 Branding Trends: The Evolution of Brand Strategy for Businesses
Creating a successful brand requires more than just a great product or service. It’s about creating …
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How to Build a Brand Worth Fighting For
2020 is finally over (phew!), and as we dive headfirst into 2021, it’s a good time …
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Why Branding Matters More Than You Think
Building a business is one of the most difficult, and yet rewarding challenges an entrepreneur can …
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Salesbrief, UI/UX That Brings Sales Enablement to Life
The Challenge: Customers want to feel special. The more personal the message is, the more likely …
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America Runs on Dunkin’, Not Donuts
Dunkin’ Donuts, the beloved breakfast behemoth, recently announced plans to gradually phase out ‘Donuts’ from its …
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One Brand, One Community, Endless Applications: Community Teamwork Case Study
Chapter 1 – Discovering and Crafting Community Teamwork’s Unique Brand Identity When we first started working …
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A Rallying Cry for the Dream Chasers, A Mantra for the Hard Workers: Fall River Case Study
The Challenge: Fall River’s bad rap earned it a spot on a ‘50 Worst Cities to …
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Branding Case Study: Renaming Partnering for Success
We love renaming businesses here at Figmints, partly because of the creative gamut we run a brand …
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A Diamond in the Dictionary: How to Rename Your Business with Purpose & Process
That perfect name is rare. It’s special. It’s unmistakable. And it’s soaring high above your competition …
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