Rebranding Articles
Figmints writes about how companies rebrand, including case studies and advice on brand positioning and strategy. See our brand services.
4 Incredible Brand Positioning Videos that Will Move and Shake You
When one of your favorite brands undergoes an overhaul, it feels like tectonic plates are shifting …
2023 Branding Trends: The Evolution of Brand Strategy for Businesses
Creating a successful brand requires more than just a great product or service. It’s about creating …
How to Build a Brand Worth Fighting For
2020 is finally over (phew!), and as we dive headfirst into 2021, it’s a good time …
Why Branding Matters More Than You Think
Building a business is one of the most difficult, and yet rewarding challenges an entrepreneur can …
Salesbrief, UI/UX That Brings Sales Enablement to Life
The Challenge: Customers want to feel special. The more personal the message is, the more likely …
America Runs on Dunkin’, Not Donuts
Dunkin’ Donuts, the beloved breakfast behemoth, recently announced plans to gradually phase out ‘Donuts’ from its …
One Brand, One Community, Endless Applications: Community Teamwork Case Study
Chapter 1 – Discovering and Crafting Community Teamwork’s Unique Brand Identity When we first started working …
A Rallying Cry for the Dream Chasers, A Mantra for the Hard Workers: Fall River Case Study
The Challenge: Fall River’s bad rap earned it a spot on a ‘50 Worst Cities to …
Branding Case Study: Renaming Partnering for Success
We love renaming businesses here at Figmints, partly because of the creative gamut we run a brand …
A Diamond in the Dictionary: How to Rename Your Business with Purpose & Process
That perfect name is rare. It’s special. It’s unmistakable. And it’s soaring high above your competition …