Empower Your Mission: How Our Nonprofit Direct Marketing Agency Accelerates Impact

Facing the challenges of direct marketing in the nonprofit sector can be tough, with limited resources and increasing demands. Understanding these struggles, Figmints has launched Good & Growing, a specialized direct marketing agency for nonprofits.

Learn More About Good & Growing

Nonprofits operate in a world where resources are often scarce, and the demand for services continues to grow. The pressure to do more with less, while maintaining transparency and trust, can be overwhelming.

In the heart of every nonprofit organization lies a profound mission—to create positive change and touch lives. Yet, despite the passion and dedication, many organizations struggle to amplify their message and reach those who need to hear it the most. Luckily, a nonprofit direct marketing agency will help you bridge this gap, offering specialized services designed to elevate your visibility, expand your reach, and ultimately, increase your impact.

With over a decade of experience supporting nonprofits, Figmints has now launched Good & Growing, a direct marketing agency dedicated to addressing the unique challenges faced by nonprofits and helping them thrive in today’s dynamic environment. Our approach starts with understanding your organization’s core values and the communities you serve. We craft impactful messages that resonate with your audience, ensuring that your mission is communicated with authenticity and passion.

What we do:


Targeted Email Campaigns


Donor Database Management


Customized Fundraising Appeals


Social Media Marketing


Direct Mail Campaigns


Event Promotion


Analytics and Reporting


Content Creation

Targeted Email Campaigns

Imagine your nonprofit’s message as a carefully crafted letter in a bottle, cast into the vast ocean of digital communication. Without targeted email campaigns, your message might never reach its intended shore. At Good & Growing, we understand the power of precise targeting in email marketing, ensuring your communications land directly in the inboxes of those who care about your cause.

  • Personalization: We craft personalized emails that resonate with each recipient, increasing engagement and fostering a stronger connection with your organization.
  • Segmentation: By segmenting your audience based on demographics, donation history, and interests, we ensure each email is relevant and impactful.
  • Automation: Our automated email workflows save you time and ensure timely communication, from welcome emails to donation acknowledgments.
  • A/B Testing: We employ A/B testing to refine subject lines, content, and calls to action, optimizing your emails for better performance.
  • Analytics: Our detailed analytics provide insights into open rates, click-through rates, and conversions, helping you measure success and adjust strategies.

Good & Growing is a nonprofit direct marketing agency that excels in creating targeted email campaigns that drive results, ensuring your message reaches the right audience.

Donor Database Management

A well-maintained donor database is the backbone of effective nonprofit marketing. It’s like having a detailed map that guides your outreach efforts, ensuring no donor is overlooked. Good & Growing specializes in donor database management, helping you keep your records accurate and actionable.

  • Data Clean-up: We regularly clean and update your donor database, removing duplicates and outdated information to ensure accuracy.
  • Segmentation: By categorizing donors based on their giving history and preferences, we enable more personalized and effective communication.
  • Integration: Our team integrates your donor database with other tools and platforms, ensuring seamless data flow and comprehensive insights.
  • Security: We prioritize the security of your donor data, implementing robust measures to protect against breaches and ensure compliance with privacy regulations.
  • Reporting: Our detailed reports provide insights into donor behavior and trends, helping you make informed decisions and improve your fundraising strategies.

Customized Fundraising Appeals

Just like a master chef tailors a dish to suit a diner’s tastes, customized fundraising appeals are crafted to match the unique motivations of your supporters. Good & Growing excels in creating these tailored messages, helping your nonprofit connect more deeply with donors.

  • Storytelling: We weave compelling stories that highlight your mission and impact, making your appeals more engaging and persuasive.
  • Personalization: By addressing donors by name and referencing their past support, we create a more personal connection and increase the likelihood of donations.
  • Multichannel: Our fundraising appeals are designed for multiple channels, including email, direct mail, and social media, to reach donors wherever they are.
  • Urgency: We incorporate elements of urgency, such as deadlines and matching gifts, to encourage immediate action.
  • Follow-up: Our follow-up strategies ensure donors feel appreciated and informed about the impact of their contributions, fostering long-term relationships.

Good & Growing, our recently created nonprofit direct marketing agency, know that customized fundraising appeals are key to successful campaigns, driving both engagement and donations.

Social Media Marketing

In today’s digital age, social media is a powerful tool for nonprofits. Did you know that 55% of people who engage with nonprofits on social media end up taking some sort of action? At Good & Growing, we leverage the reach and influence of social media to amplify your nonprofit’s voice.

  • Strategy Development: We create tailored social media strategies that align with your goals and resonate with your audience.
  • Content Creation: Our team produces engaging content, including posts, graphics, and videos, that tell your nonprofit’s story and inspire action.
  • Community Management: We manage your social media communities, responding to comments and messages to build a strong and supportive online presence.
  • Paid Advertising: Our targeted social media ads increase your reach and drive traffic to your website or fundraising campaigns.
  • Analytics: We monitor and analyze your social media performance, providing insights and recommendations to improve your strategy.

Direct Mail Campaigns

Imagine receiving a beautifully crafted letter that speaks directly to your heart. Direct mail campaigns have the power to create that personal touch, even in today’s digital world. Good & Growing specializes in creating impactful direct mail pieces that resonate with your supporters.

  • Design and Copywriting: We create visually appealing and compellingly written direct mail pieces that capture attention and inspire action.
  • Targeting: By carefully selecting recipients based on demographics and past behavior, we ensure your direct mail reaches the most likely supporters.
  • Personalization: Our direct mail campaigns include personalized elements, such as the recipient’s name and references to their past support, to create a more meaningful connection.
  • Follow-up: We implement follow-up strategies, such as phone calls or emails, to reinforce the message and encourage a response.
  • Measurement: Our detailed tracking and reporting help you measure the success of your direct mail campaigns and refine your approach.

As a nonprofit direct marketing agency, Good & Growing takes advantage of the unique power of direct mail in building strong donor relationships.

Event Promotion

Hosting events is a cornerstone of nonprofit fundraising and community engagement. But did you know that effective promotion can increase event attendance by up to 30%? At Good & Growing, we excel in event promotion, ensuring your events are well-attended and successful.

  • Promotion Strategy: We develop comprehensive promotion strategies that include social media, email marketing, and traditional media to maximize reach.
  • Creative Content: Our team creates eye-catching promotional materials, including flyers, social media posts, and email invites, that generate excitement.
  • Partnerships: We identify and collaborate with partners and influencers who can help spread the word about your event.
  • Registration Management: Our registration management services ensure a smooth and efficient sign-up process for your attendees.
  • Post-Event Engagement: We implement post-event engagement strategies to keep the momentum going, thanking attendees and sharing highlights and outcomes.

Analytics and Reporting

In the world of nonprofit marketing, data is your best friend. It’s like having a crystal ball that reveals what works and what doesn’t. Our nonprofit direct marketing agency provides comprehensive analytics and reporting services to help you make informed decisions and optimize your campaigns.

  • Performance Tracking: We track key performance indicators (KPIs) across all your marketing channels, providing a clear picture of your campaign’s effectiveness.
  • Donor Insights: Our analytics offer deep insights into donor behavior, preferences, and trends, helping you tailor your strategies to better meet their needs.
  • Custom Reports: We create custom reports that highlight the most relevant data for your organization, making it easy to understand and act upon.
  • A/B Testing: Our A/B testing capabilities allow you to experiment with different approaches and determine what resonates best with your audience.
  • Strategy Adjustments: Based on our analysis, we provide recommendations for adjusting your strategies to improve outcomes and achieve your goals.


Content Creation

Content is king, especially in the nonprofit sector where telling your story can make all the difference. Good & Growing specializes in creating compelling content that engages your audience and drives action.

  • Storytelling: We craft powerful stories that highlight your mission, impact, and the people you serve, making your content more relatable and inspiring.
  • Multimedia: Our content creation services include blog posts, videos, infographics, and social media posts, ensuring a diverse and engaging mix.
  • SEO Optimization: We optimize your content for search engines, increasing your visibility and attracting more supporters.
  • Consistency: We ensure your messaging is consistent across all platforms, reinforcing your brand and mission.
  • Engagement: Our content is designed to encourage interaction, whether through comments, shares, or direct engagement with your organization.

Partnering with Good & Growing for content creation ensures your nonprofit’s story is told in the most impactful way possible, helping you connect with your audience and achieve your goals.


Why Figmints?

Based in Rhode Island, we came for the food and stayed for the people. The Creative Capital has some of the best arts in the northeast. Little Rhody is perfectly spaced between New York to Boston – but comes without a pricey 5th Ave price tag. Our little state has some of the best creative power around making some big things happen around the world. We’re glad to be here and share a quahog with our fellow Rhodies.

So what are you waiting for?

It’s time for your organization to step up and start getting your story out there, and we’re here to help.

Your marketing strategy is your plan to grow and develop into the future. Get in touch with us so we can guide you in the right direction and start running your marketing machine.

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