Non-Profit Pay-Per-Click (PPC) Services in
Providence, Rhode Island

We work hard to share your mission and bring in engagement with our Non-Profit PPC Services.

That’s why we’ve created our dedicated non-profit PPC service, Good & Growing.

Learn More About Good & Growing

Marketing for non-profits used to rely heavily on traditional tactics like buying ads or cold calling, often without knowing if they were effective. Now, there’s a much better way with PPC (pay-per-click) services designed for non-profits.

These services help us track every step of a potential donor’s journey using real-time data. This means we’re no longer guessing about the best ways to reach people who might support your cause.

Interested in reaching more supporters? Explore our PPC services for non-profits and see how we can help you connect more effectively with your audience.

What we do:


Non-Profit PPC Strategy Development


SEM for Non-Profits


Social Media Marketing


Targeted Paid Search Campaigns


Content Creation for PPC


Using Audience Targeting in PPC Campaigns


AdWords & Keyword Optimization for Non-Profits


PPC and Marketing Funnel Automation

Non-Profit PPC Strategy Development

Good & Growing specializes in PPC (Pay-Per-Click) strategy development to help your organization stand out exactly when potential supporters are searching for you. Unlike SEO, which focuses on organic search results, PPC puts your non-profit front and center through targeted advertising.

Here’s how Good & Growing can elevate your non-profit:

  1. Strategic Campaign Development: We craft and manage PPC campaigns tailored to your mission, ensuring your ads meet potential supporters right in their moment of need.
  2. Leveraging Google Ad Grants: We help you maximize the use of Google Ad Grants, turning free ad dollars into real engagement.
  3. Targeted Keyword Research: Our team selects keywords that resonate most with your cause, attracting donors and volunteers who are ready to take action.
  4. Compelling Ad Copywriting: Our ads don’t just inform; they inspire action, driving more engagement and donations to your cause.
  5. Optimizing for Conversions: We continuously refine your ads and landing pages to increase the effectiveness of every click received.
  6. Performance Analysis: Regular monitoring and adjustments keep your campaigns efficient and effective, maximizing your ROI.

With Good & Growing, expect a dedicated partner that not only boosts your online presence but also enhances your impact, making every ad dollar count towards your mission.

SEM for Non-Profits

Search Engine Marketing (SEM) is a vital strategy for non-profits looking to increase their visibility and draw more targeted traffic to their websites. Here’s how SEM, particularly non-profit PPC marketing, can enhance your organization’s online presence:

  1. Boosting Visibility: We’ll ensure your non-profit ranks at the top of search engine results through expertly managed PPC campaigns. By positioning your organization prominently, we make it one of the first points of contact for potential donors and volunteers searching for related causes.
  2. Driving Targeted Traffic: Our approach involves customizing your PPC ads to target searchers using specific keywords that align with your non-profit’s mission and activities. This targeted strategy brings to your site visitors who have a high intent to engage, ensuring your efforts reach the right audience.
  3. Enhancing Brand Recognition: Through regular and strategic visibility in search results, we help build and maintain trust in your non-profit’s brand. Our PPC campaigns not only boost your visibility but also work continuously to establish your name as a reliable entity within the community, making your organization a top choice for support.
  4. Measuring and Adapting: We utilize the comprehensive analytics provided by SEM tools to monitor and measure the effectiveness of your campaigns. This data enables us to fine-tune your strategies, manage your budget with high efficiency, and optimize your return on investment, ensuring you get the maximum benefit from your SEM efforts.

By incorporating PPC marketing into your SEM strategy, we not only enhance your visibility but also create opportunities for increased engagement and support, positioning your non-profit effectively in front of potential supporters at the critical moments they are looking to help.

Social Media Marketing

Social media offers a fantastic platform for non-profits to connect with potential supporters and spread the word about their causes.

Here’s how we can help you with social media marketing:

  1. Strategic Targeting: We utilize the advanced targeting tools on platforms like Facebook, X, Instagram, and LinkedIn to reach individuals who are most likely to support your cause. This targeting is integral to your non-profit PPC marketing strategy, ensuring your message reaches the right audience.
  2. Engaging Content: Our team crafts and shares compelling stories and updates that resonate with your audience. By fostering high engagement through likes, shares, and comments, we amplify your non-profit’s visibility and impact on social media.
  3. Community Building: We go beyond just posting content. Our approach includes active engagement with your audience by responding to comments and participating in discussions. We focus on making your followers feel like a vital part of your mission, enhancing community loyalty and support.
  4. Data-Driven Optimization: Using the analytics tools provided by these social media platforms, we continuously monitor the performance of your campaigns. This analysis allows us to understand what works and what doesn’t, enabling us to refine your strategy and improve your results effectively.

By effectively managing your social media channels, we help your non-profit not only increase interest and engagement but also strengthen relationships with supporters and boost donations. Our goal is to ensure you achieve great value from your social media efforts and your advertising budget.

Targeted Paid Search Campaigns

Creating effective paid search ads for your non-profit can make a big difference in reaching the right supporters. Here’s how we can help:

  1. Customized Audience Targeting: At Good & Growing, we start by deeply understanding your target audience’s specific interests and motivations. Using this knowledge, we tailor your paid search campaigns to align perfectly with these insights. This ensures that your PPC ads reach people most likely to support your cause, maximizing engagement right from the first click.
  2. Insight-Driven Ad Development: We utilize data from your previous campaigns, combined with donor feedback and comprehensive market research, to craft PPC ads that speak directly to your audience’s needs and preferences. This strategic use of data helps shape ads that are more than just visible—they’re compelling and relevant.
  3. Value Highlighting in Ads: We emphasize the impact of donations in every ad, making the benefits clear and compelling. Whether it’s showcasing a specific initiative or the ongoing achievements of your non-profit, our ads communicate the significant difference each donor can make, thereby enhancing the likelihood of their engagement and contribution.
  4. Addressing Donor Intent: Figmints ensures that your PPC ads are crafted to meet the specific needs and questions of potential donors. We focus on providing clear answers about how contributions are utilized and the specific issues they address, which builds trust and clarity among your audience.
  5. Emotionally Engaging Content: We design PPC ads that do more than inform—they inspire. By creating emotionally resonant content, we engage your audience on a deeper level, encouraging them to take action. These ads not only capture attention but also drive potential donors to become active supporters of your cause.

By focusing on these key strategies in your targeted paid search campaigns, Good & Growing helps your non-profit attract the right attention, engage potential donors effectively, and drive more meaningful contributions. Our approach ensures that every aspect of your PPC marketing is fine-tuned to deliver maximum impact and value.

Content Creation for PPC

Effective content creation for PPC is crucial for non-profits looking to capture attention and drive engagement through their nonprofit PPC marketing efforts. This strategy involves crafting tailored content that not only attracts viewers but also compels them to act, ultimately boosting donations and support.

Here’s how we can enhance your nonprofit PPC marketing with targeted content creation:

  1. Audience Segmentation: First, we identify and analyze different segments of your audience. This helps us create content that addresses the unique interests and concerns of each group, making every ad feel personally relevant.
  2. Custom Content Creation: We develop customized content that reflects your non-profit’s mission and values, speaking directly to your target audience. Whether it’s compelling ad copy, engaging images, or informative videos, our content stands out and captures interest.
  3. Content Timing and Automation: By leveraging advanced tools, we schedule your PPC ads to run at times when your audience is most active online. This strategic timing maximizes visibility and engagement, increasing the chances of conversion.
  4. Content Optimization: Through continuous A/B testing, we fine-tune your ads to ensure they deliver clear and effective messages. This involves testing different versions of your ad content to see what resonates best with your audience and leads to the most interactions and conversions.

Let us help you develop a PPC content strategy that not only attracts but also motivates action, helping your non-profit reach its goals and make a greater impact.

Using Audience Targeting in PPC Campaigns

1. Leveraging Audience Targeting in PPC Campaigns: Good & Growing uses advanced audience targeting combined with strategic ad extensions like site links, callouts, and structured snippets. This ensures your nonprofit’s campaigns provide detailed information directly in search results, effectively attracting potential supporters.

2. Enhancing Visitor to Lead Conversion: We employ call and location extensions to facilitate easy interactions with your organization, encouraging participation in local events. These tools are pivotal in converting ad clicks into valuable leads.

3. Optimizing Engagement with Precision Targeting: Utilizing audience analytics, we tailor message and promotion extensions to optimize ad engagement. This strategic approach ensures each ad reaches its full potential, securing commitments and enhancing supporter interactions.

4. Nurturing and Sustaining Supporter Relationships: After initial contact, we continue to engage supporters through promotion and review extensions that highlight fundraising events and the impacts of donations. This strategy helps transform one-time donors into long-term advocates.

By skillfully using ad extensions with a focus on audience targeting, Good & Growing not only drives immediate engagement in your nonprofit’s PPC marketing but also fosters sustained supporter commitment.

AdWords & Keyword Optimization for Non-Profits

AdWords and keyword optimization are critical tools for non-profits aiming to enhance their online visibility and attract more engaged supporters. Here’s how these strategies can specifically benefit your organization:

  1. Boost Visibility with AdWords: Good & Growing strategically utilizes AdWords, a key component of PPC marketing, to place your non-profit prominently in search engine results. By ensuring your ads appear at the top for searches related to your mission and services, we significantly increase the visibility of your cause. This heightened presence is essential for raising awareness and reaching a broader audience.
  2. Drive Targeted Traffic: We carefully select and optimize keywords that align with your non-profit’s activities and goals, making your PPC marketing efforts highly targeted. This precision ensures that the traffic to your website consists of individuals most likely to engage, donate, or volunteer, increasing the effectiveness of your outreach.
  3. Enhance Brand Recognition: Through consistent and strategic use of AdWords within your PPC marketing campaigns, Good & Growing helps build and solidify your non-profit’s reputation within the community. Our campaigns create a regular presence in search results, establishing trust and making your organization a top consideration for potential supporters.
  4. Measure and Adapt with Analytics: Utilizing the comprehensive analytics tools provided by AdWords, part of our PPC marketing toolkit, we monitor and analyze the performance of your campaigns. This data-driven approach allows us to refine your keyword choices and advertising strategies continually, helping you manage your budget effectively and maximize the overall impact of your digital marketing efforts.

By integrating these techniques into your PPC marketing strategy, Good & Growing ensures that your non-profit effectively attracts more meaningful engagement and support. Our approach positions you to connect with potential donors precisely when they are searching for opportunities to help, making each interaction more impactful.

PPC and Marketing Funnel Automation

Marketing funnel automation is a powerful strategy for non-profits looking to enhance their digital marketing efforts, particularly in non-profit PPC marketing. Automating your marketing funnel can drastically improve your organization’s online engagement and donation conversion rates with minimal manual effort. Here’s how:

  1. Increase Visibility with Automation: Good & Growing will automate the initial stages of your marketing funnel to maintain a consistent message and presence across multiple channels. This strategic automation ensures your non-profit stays top of mind during the crucial awareness phase. By leveraging advanced tools, we deliver targeted content effectively, boosting your visibility without continuous manual input.
  2. Drive Targeted Traffic through Segmentation: By using automation to segment your audience based on their interactions with your content and their behaviors, Good & Growing crafts more personalized campaigns. This targeted approach ensures that the traffic to your site comprises individuals more likely to engage deeply and make donations, enhancing the effectiveness of your PPC marketing.
  3. Enhance Brand Recognition: Automation allows for consistent and personalized interactions that strengthen your non-profit’s recognition and donor loyalty. Good & Growing sets up automated follow-ups and tailors content to reinforce your mission and values continuously. This strategy positions your organization as the preferred choice for supporters when they decide to contribute.
  4. Measure and Adapt with Advanced Analytics: We utilize the sophisticated analytics from automation platforms to monitor and evaluate the effectiveness of each stage in your marketing funnel. These insights enable us to refine your PPC strategies, better target your most promising prospects, and optimize your spending. This maximizes both impact and budget efficiency.

By integrating PPC marketing and marketing funnel automation, we ensure that your non-profit’s digital strategies are more scalable, precise, and impactful. This approach not only saves time but also significantly enhances the ROI of your marketing efforts, leading to higher engagement and increased donations.


Why Figmints?

Based in Rhode Island, we came for the food and stayed for the people. The Creative Capital has some of the best arts in the northeast. Little Rhody is perfectly spaced between New York to Boston – but comes without a pricey 5th Ave price tag. Our little state has some of the best creative power around making some big things happen around the world. We’re glad to be here and share a quahog with our fellow Rhodies.

Now, after working closely with countless nonprofits, Figmints has built a dedicated nonprofit marketing PPC service, Good & Growing.

So what are you waiting for?

It’s time for your organization to step up and start getting your story out there, and we’re here to help.

Your marketing strategy is your plan to grow and develop into the future. Get in touch with us so we can guide you in the right direction and start running your marketing machine.

Learn more