What if your heating system was so smart that it could buy electricity at its lowest price? vCharge is set to revolutionize the way home heating systems work, by connecting them to the internet and saving consumers hundreds on their energy bills in the process. With such a disruptive product in a highly regulated industry, vCharge needed a versatile, professional brand on a startup budget- a brand that caters to government, consumer, and investor audiences as they enter test markets across the Northeast. In addition to the corporate brand, Figmints established consistant branding for sub-product categories: Smartbricks, Smarthydro, and Smartauto.
My time at Figmints was not spent writing and marketing without purpose.
To accomplish great web design, it isn't necessary to re-invent the wheel!
Struggling with creating your brand story? You're not alone. Here are 14 questions that will help you dig deeper to unearth the right message for the right audience.