A Hot Identity for Vcharge

By James Kwon

What if your heating system was so smart that it could buy electricity at its lowest price? vCharge is set to revolutionize the way home heating systems work, by connecting them to the internet and saving consumers hundreds on their energy bills in the process. With such a disruptive product in a highly regulated industry, vCharge needed a versatile, professional brand on a startup budget- a brand that caters to government, consumer, and investor audiences as they enter test markets across the Northeast. In addition to the corporate brand, Figmints established consistant branding for sub-product categories: Smartbricks, Smarthydro, and Smartauto.