Reinventing the Digital Gym: Koko FitClub Case Study

By James Kwon

From Here to There:

Koko isn’t just changing the lives of the “kokonuts” that get fit everyday – they’re moving the whole category of fitness forward forward. A brand new way to measure your progress and effectiveness like never before. We helped the corporate marketing team craft messaging for their 160 franchise locations with a digital marketing strategy that starts with campaign, and moves primarily through social execution.

The Result:

A stunning new campaign that draws in the user to how Koko is moving the category of fitness forward. A dramatic increase in social following. A more thoughtful and organized process for individual franchises. Oh – and more leads, of course. (Don’t worry, April’s not over yet)


understand how users experience websites