By Chris Mott
By Chris Mott
At Figmints, we are proud to work with clients who seek to tell their unique story to the world, whether it be in the form of an enhanced brand message or through interactive tools that engage audiences in the digital universe. A brand’s online presence is key to success in the marketplace, and we strive to make clients of all sizes stand out. With that being said, we’re always excited when the work done to help clients is recognized. Here are two recent awards that showcase the importance of digital storytelling.
A strong brand presence is essential for companies who want to set themselves apart from the competition. It is a foundational element of brand identity, and one of the pain points that brings many clients to Figmints for help. Enter Custom Built, a Rhode Island-based manufacturer of custom windows and doors that has been anchored in its community since 1961. Custom Built wanted a new look to emphasize its commitment to homeowners and to New England home builders. Our creative team came together to develop a new brand look and design standards for Custom Built, resulting in a clean, modern logo that has garnered a Best Logo award from the 53rd Annual GDUSA American Graphic Design Awards.
Earlier this year, professional pool manufacturer SwimEx was featured on our blog for its Pool Selector, an interactive tool that integrates the HubSpot marketing platform with WordPress to generate product recommendations as users answer specific questions. This interactive tool speaks volumes to the care the SwimEx team takes to deliver customized solutions to its clients, delivering on its brand promise to “design and manufacture therapy pools and plunge pools, using innovative technology and construction.” Our team is honored to have this integration showcased in the Q1 2016 HubSpot Impact Awards!
MOMENTS THAT COUNT
As much as our Figmints team appreciates being recognized for our creative work, we realize that we would be nothing without our clients. Helping them stand out and present their unique solutions to consumers in creative, impactful ways is really what brings us to work each day.
When we first started working with Community Teamwork, we saw a lot of opportunities for their brand.
Agency Best Practices
Every workplace has its own culture, processes, and policies. For better or worse, these things have a major impact on productivity.
When you visited the old SwimEx website, it was not immediately clear that it was a world-class business working with some the country’s elite athletic organizations.