Great website design is a vital part of any online marketing strategy. After all your website is your modern day storefront and in many cases the first impression potential customers will have of your business.
Whether you are providing a product or service, are a small business, start-up, or growing company, working in a small niche market or selling to a wide variety of target customers, your website should be functioning as the crown jewel in your marketing and sales strategy to attract potential clients and win their business.
In general a good website design should last you about 3 years, after that you are probably not using the latest technology and design trends to your advantage. It doesn’t mean you have to scrap everything you have, but it does mean you should do some objective evaluating, or better yet hire an expert, to determine what you could be doing better.
There are a lot of good, and some not so good, reasons to refresh your website design. But how do you know when it’s time to update?
In this series we’ll share some thoughts on what you should be looking at on your site to see if it’s time for a website design refresh. By evaluating these key aspects you’ll be able to figure out not just when, but how to keep your site fresh, functional and working as hard as possible for your business. So let’s get started…