Branding Articles
Figmints writes about brand strategy, positioning, brand stories and rebrands. Read how we think about branding, then see our brand services.
How To Write A Brand Story: 14 Questions to Ask
If you’re reading this, you’re probably struggling with trying to tell your brand story. One that …
12 Amazing Brand Positioning Examples (2024 Update)
BRAND STRATEGY Great brand strategy revolves around clearly articulating your differentiation against competitors. You must continually …
2023 Branding Trends: The Evolution of Brand Strategy for Businesses
Creating a successful brand requires more than just a great product or service. It’s about creating …
How to Build a Brand Worth Fighting For
2020 is finally over (phew!), and as we dive headfirst into 2021, it’s a good time …
Why Branding Matters More Than You Think
Building a business is one of the most difficult, and yet rewarding challenges an entrepreneur can …
Salesbrief, UI/UX That Brings Sales Enablement to Life
The Challenge: Customers want to feel special. The more personal the message is, the more likely …
7 Strategies to Boost Meaningful Customer Engagement on Your Website
Sales and profits are probably the most important goals of any business. Nobody’s ever wanted to …
3 Serious Psychology-Based Branding Trends to Look Out For
Branding is deeper than a logo… You need to get your customer’s head. While building a …
Brand Positioning Examples: 12 Companies That Found Holes in the Canopy
BRAND STRATEGY Great brand strategy revolves around clearly articulating your differentiation against competitors. You must continually push …
America Runs on Dunkin’, Not Donuts
Dunkin’ Donuts, the beloved breakfast behemoth, recently announced plans to gradually phase out ‘Donuts’ from its …