Marketing tips, case studies, and HubSpot insights from the Figmints team in Providence, Rhode Island.
Figmints writes about brand strategy, positioning, brand stories and rebrands. Read how we think about branding, then see our brand services.
If you’re reading this, you’re probably struggling with trying to tell your brand story. One that …
BRAND STRATEGY Great brand strategy revolves around clearly articulating your differentiation against competitors. You must continually …
Creating a successful brand requires more than just a great product or service. It’s about creating …
2020 is finally over (phew!), and as we dive headfirst into 2021, it’s a good time …
Building a business is one of the most difficult, and yet rewarding challenges an entrepreneur can …
The Challenge: Customers want to feel special. The more personal the message is, the more likely …
Sales and profits are probably the most important goals of any business. Nobody’s ever wanted to …
Branding is deeper than a logo… You need to get your customer’s head. While building a …
BRAND STRATEGY Great brand strategy revolves around clearly articulating your differentiation against competitors. You must continually push …
Dunkin’ Donuts, the beloved breakfast behemoth, recently announced plans to gradually phase out ‘Donuts’ from its …
