A Brand Identity that Treads Oh So Softly: Baby Delight Case Study

A Brand Identity that Treads Oh So Softly: Baby Delight Case Study

Overview The Challenge: Baby Delight’s brand hadn’t been updated since first opening its doors with the …

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One Brand, One Community, Endless Applications: Community Teamwork Case Study

One Brand, One Community, Endless Applications: Community Teamwork Case Study

Chapter 1 – Discovering and Crafting Community Teamwork’s Unique Brand Identity When we first started working …

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Lessons Between the Leading: Brand Design Wisdom from 10 Big Thinkers

Lessons Between the Leading: Brand Design Wisdom from 10 Big Thinkers

At creative agencies, from the boutiques to the big guns, everyone shares an inexplicable, yet insatiable, …

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A Rallying Cry for the Dream Chasers, A Mantra for the Hard Workers: Fall River Case Study

A Rallying Cry for the Dream Chasers, A Mantra for the Hard Workers: Fall River Case Study

The Challenge: Fall River’s bad rap earned it a spot on a ‘50 Worst Cities to …

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Figmints Receives Design and Development Awards

Figmints Receives Design and Development Awards

AWARDS! AWARDS! AWARDS! At Figmints, we are proud to work with clients who seek to tell …

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Branding Case Study: Renaming Partnering for Success

Branding Case Study: Renaming Partnering for Success

We love renaming businesses here at Figmints, partly because of the creative gamut we run a brand …

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The Olympic Games: A Case in Brand Consistency

The Olympic Games: A Case in Brand Consistency

Earth’s most grandiose sporting event can teach us a thing or two about brand consistency in …

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A Diamond in the Dictionary: How to Rename Your Business with Purpose & Process

A Diamond in the Dictionary: How to Rename Your Business with Purpose & Process

That perfect name is rare. It’s special. It’s unmistakable. And it’s soaring high above your competition …

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Taking A Startup Digital: A Brand Analysis of Axis AV

Taking A Startup Digital: A Brand Analysis of Axis AV

At Figmints, we work with a range of clients from startup companies to large corporations and, …

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Rebranding A 30-Year-Old Company: The Story of Swimex

Rebranding A 30-Year-Old Company: The Story of Swimex

When you visited the old SwimEx website, it was not immediately clear that it was a …

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