UX & Developement
A New Way To Connect With Customers
McLaughlin wanted to find a way to market their products to a wider audience.
We designed a bed configurator app for their website, which allows for customization of some elements of the product.
The app gave our client a direct-to-consumer approach that opened up a new way to talk to their customers.
An Elite Product with a Niche Audience
The majority of McLaughlin’s business comes from designers seeking to commission furniture for clients. McLaughlin wanted a way to connect with their customers directly.
What We Did
With a goal to increase McLaughlin’s digital presence, we set to work developing an app that would allow McLaughlin’s customers to customize a handcrafted bed, without needing to engage a furniture designer. Additional to the bed configurator we undertook a user experience audit of their website to make it more functional and worked on the site’s SEO.
Services Included: App, User Experience, SEO
Increase in web traffic over 1 year of launch
overall increase in leads
nurtured leads in the middle of the funnel
The final video demonstrates the extraordinary quality and timeless beauty of their products and process.
Copacity: A Brand Ready to Take on the Future
Formerly known as Clean Economy Development, Copacity was seeking a name and brand that aligned with their real function as renewable energy consultants.