RCG Global Services
Innovating Beyond the Gap
RCG’s outdated branding and sales process was holding them back from being viewed as leaders in their industry.
Through our Journey Line process we developed new messaging, branding, an updated website and created monthly campaigns to help generate and nurture leads.
RCG is now using the SalesAmp process to produce monthly thought leadership that drives leads and revenue.
Engaging the Right Leads
Without an integrated marketing campaign, RCG was struggling with managing cold leads that weren’t ready to engage yet.
What We Did
We took RCG through the SalesAmp process–a process of developing and managing lists, creating thought leadership, and applying the right mix of inbound and outbound marketing tactics to pique the interest of their leads. By letting us handle the campaign through prospecting and metrics, RCG’s sales reps were freed up to only focus on leads that were already engaged with RCG and ready to talk.
Services Included: Journey Line, Website Design, Branding, Content Development, LinkedIn Ads, Google Ads, SEO, Email Marketing, Prospecting
New contacts through lead generation
Increased traffic in 6 months
Nurtured leads in the middle of the funnel
Rockmill Concrete: A Desire to Capture a New Vision
Two mechanical engineers who left their 9-5 to create RockMill Concrete soon found their website wasn’t bringing leads in through the door.