RCG Global Services

Innovating Beyond the Gap

Challenge

RCG’s outdated branding and sales process was holding them back from being viewed as leaders in their industry.

Solution

Through our Journey Line process we developed new messaging, branding, an updated website and created monthly campaigns to help generate and nurture leads.

Result

RCG is now using the SalesAmp process to produce monthly thought leadership that drives leads and revenue.

Engaging the Right Leads

Without an integrated marketing campaign, RCG was struggling with managing cold leads that weren’t ready to engage yet.

Enter Figmints.

What We Did

We took RCG through the SalesAmp process–a process of developing and managing lists, creating thought leadership, and applying the right mix of inbound and outbound marketing tactics to pique the interest of their leads. By letting us handle the campaign through prospecting and metrics, RCG’s sales reps were freed up to only focus on leads that were already engaged with RCG and ready to talk.

Services Included: Journey Line, Website Design, Branding, Content Development, LinkedIn Ads, Google Ads, SEO, Email Marketing, Prospecting

155

New contacts through lead generation

16%

Increased traffic in 6 months

100%

Nurtured leads in the middle of the funnel

Cut Through The Noise

This final video positions RCG as the thought leaders they are to potential clients.

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