By James Kwon
By James Kwon
Because they are such a large and encompassing organization, it was very important for Community Teamwork to roll out the new brand in a planned and cohesive manner. In working with them, we figured that the best way to unveil the new brand would be a series of print materials: table tents and posters to show the new face of the company, an annual report to get into the new brand story, and business cards for outward representation of the brand.
The annual report was by far the most in-depth design. Not only did we need to present the new brand, we also wanted to strike the balance between displaying the global impact and diving into the personal stories of community teamwork’s clients. We accomplished this by designing a case study and an impact graphic for each subsidiary. Additionally, we designed infographics to make the revenue and expenses easily accessible.
The business cards are color coded to the subsidiaries, just like the website and the rest of the branding. It was very exciting to bring this color coding aspect of the brand into the real world. Finally, we created posters and table tents to highlight the new branding story and bring everyone in the organization onboard.
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