Figmints, a Branding Strategy Company in Providence, Rhode Island

Crafting a memorable brand is no longer optional; it’s a necessity if you want your business to successfully rise above the rest.

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So, what exactly is branding?

Your brand communicates your values, offering, promise, experience, and culture to your prospective customers in neat and tidy package. A brand isn’t a logo, or product packaging, or an advertisement. It’s not your company culture, or how your impacting the world, or your unique story. A brand is all of those things combined.

Rebranding your company can boost your reputation, further motivate employees, and attract new customers. While undertaking a rebrand for your company can seem intimidating, it also provides the opportunity to reflect on your growth and progress to date. It will mean changing the outward facing identity of who you are and even the way you describe what you do.

“Good brands build companies. Ineffective brands undermine success.”

– Alina Wheeler

Mind the gap.

Here’s some real talk – you hire great sales people and before you know it, they’re getting bogged down by internal meetings, conference calls, training, reporting and minutia. They’re stretched so thin that they don’t have time to focus on maintaining and nurturing their leads through the sales pipeline. That’s where we come in with SalesAmp.

SalesAmp was born out of a need to solve misalignment between the sales team and marketing. It’s clear that marketing owns the top of the funnel and sales owns the bottom, but who minds the gap?

SalesAmp combines digital marketing tactics alongside inside sales efforts to close the gap and hand your team qualified, warm leads.

Quiet on the set!

Figmints has created compelling video content for many prominent Rhode Island companies for over ten years. Based in Providence, Rhode Island, our video agency offers comprehensive HD video production services for small companies that need well branded video content, small to medium sized businesses looking for TV spots or company explainer videos on the web, and complete campaign ideation & execution for Fortune 500s.

Today, viewing videos online is easier than ever, and has given rise to the popularity of inbound video marketing. Video clearly communicates to a viewer the value of your product, service, or organization while acting as your 24/7 spokesperson. We love working with clients to growth hack their companies through stunning video-storytelling techniques.

Our Branding Process

Brand Delivery

Brand Strategy & Discovery

Ideation & Sketch Process

Brand Digitization

Another row to Overflow

After adding content to make the site your own, the big day arrives!

Set up, secure, and performance tune the production server (encrypted with SSL). 
Before we launch we test site speed and code integrity. This means minimizing requests, automatically compressing images, and ensuring everything is running smoothly. 
Migrate site from staging to production server. This is the actual act of “pushing” your website live. 
We will train your entire team on how to manage and update the website. This training session can also be recorded so you can watch it again or train new members of your organization. 
Set off fireworks in our parking lot to celebrate your new amazing site.

Our process is built to help take a complex branding project and distill it to a standardized roadmap. Our goal is to keep things as simple as possible for you, the client. It is our goal to be sure that everything is communicated clearly as we go through the branding process – because your input and insight into your business is vital in creating a brand that is true to its roots.

After adding content to make the site your own, the big day arrives!

Set up, secure, and performance tune the production server (encrypted with SSL). 
Before we launch we test site speed and code integrity. This means minimizing requests, automatically compressing images, and ensuring everything is running smoothly. 
Migrate site from staging to production server. This is the actual act of “pushing” your website live. 
We will train your entire team on how to manage and update the website. This training session can also be recorded so you can watch it again or train new members of your organization. 
Set off fireworks in our parking lot to celebrate your new amazing site.

Our process is built to help take a complex branding project and distill it to a standardized roadmap. Our goal is to keep things as simple as possible for you, the client. It is our goal to be sure that everything is communicated clearly as we go through the branding process – because your input and insight into your business is vital in creating a brand that is true to its roots.

After adding content to make the site your own, the big day arrives!

Set up, secure, and performance tune the production server (encrypted with SSL). 
Before we launch we test site speed and code integrity. This means minimizing requests, automatically compressing images, and ensuring everything is running smoothly. 
Migrate site from staging to production server. This is the actual act of “pushing” your website live. 
We will train your entire team on how to manage and update the website. This training session can also be recorded so you can watch it again or train new members of your organization. 
Set off fireworks in our parking lot to celebrate your new amazing site.

Our process is built to help take a complex branding project and distill it to a standardized roadmap. Our goal is to keep things as simple as possible for you, the client. It is our goal to be sure that everything is communicated clearly as we go through the branding process – because your input and insight into your business is vital in creating a brand that is true to its roots.

After adding content to make the site your own, the big day arrives!

Set up, secure, and performance tune the production server (encrypted with SSL). 
Before we launch we test site speed and code integrity. This means minimizing requests, automatically compressing images, and ensuring everything is running smoothly. 
Migrate site from staging to production server. This is the actual act of “pushing” your website live. 
We will train your entire team on how to manage and update the website. This training session can also be recorded so you can watch it again or train new members of your organization. 
Set off fireworks in our parking lot to celebrate your new amazing site.

Our process is built to help take a complex branding project and distill it to a standardized roadmap. Our goal is to keep things as simple as possible for you, the client. It is our goal to be sure that everything is communicated clearly as we go through the branding process – because your input and insight into your business is vital in creating a brand that is true to its roots.

After adding content to make the site your own, the big day arrives!

Set up, secure, and performance tune the production server (encrypted with SSL). 
Before we launch we test site speed and code integrity. This means minimizing requests, automatically compressing images, and ensuring everything is running smoothly. 
Migrate site from staging to production server. This is the actual act of “pushing” your website live. 
We will train your entire team on how to manage and update the website. This training session can also be recorded so you can watch it again or train new members of your organization. 
Set off fireworks in our parking lot to celebrate your new amazing site.

Our process is built to help take a complex branding project and distill it to a standardized roadmap. Our goal is to keep things as simple as possible for you, the client. It is our goal to be sure that everything is communicated clearly as we go through the branding process – because your input and insight into your business is vital in creating a brand that is true to its roots.

Get to know Figmints better by watching our own internal video. This will give you an idea of our production capabilities while learning more about the team. Video is a powerful way to tell your story. This is our story.

List Development & Management

Thought Leadership

Tactic Mixology

Metrics

Prospecting

(SAL) Leads Handed to Sales

Leads Won

List Development & Management

List Development & Management

We work closely with your sales team to identify their prospect’s pain points, and then create thought leadership content tailored to them. This includes blogs, article commentaries, infographics, instructional video, brochures, and other sales collateral… you name it, we’ve made it.

Thought Leadership

Thought Leadership

We work closely with your sales team to identify their prospect’s pain points, and then create thought leadership content tailored to them. This includes blogs, article commentaries, infographics, instructional video, brochures, and other sales collateral… you name it, we’ve made it.

Tactic Mixology

Tactic Mixology

We work closely with your sales team to identify their prospect’s pain points, and then create thought leadership content tailored to them. This includes blogs, article commentaries, infographics, instructional video, brochures, and other sales collateral… you name it, we’ve made it.

Metrics

Metrics

We work closely with your sales team to identify their prospect’s pain points, and then create thought leadership content tailored to them. This includes blogs, article commentaries, infographics, instructional video, brochures, and other sales collateral… you name it, we’ve made it.

Prospecting

Prospecting

We work closely with your sales team to identify their prospect’s pain points, and then create thought leadership content tailored to them. This includes blogs, article commentaries, infographics, instructional video, brochures, and other sales collateral… you name it, we’ve made it.

(SAL) Leads Handed to Sales

(SAL) Leads Handed to Sales

We work closely with your sales team to identify their prospect’s pain points, and then create thought leadership content tailored to them. This includes blogs, article commentaries, infographics, instructional video, brochures, and other sales collateral… you name it, we’ve made it.

Leads Won

Leads Won

We work closely with your sales team to identify their prospect’s pain points, and then create thought leadership content tailored to them. This includes blogs, article commentaries, infographics, instructional video, brochures, and other sales collateral… you name it, we’ve made it.

Our Branding Work

Web Design, Branding, Video

The City of Fall River

View Case Study

Web Design, Branding, Video

Moses Brown School

View Case Study

Web Design, Branding, Video

Community Teamwork

View Case Study

Web Design, Branding, Video

RIVA

View Case Study

Web Design, Branding, Video

Baby Delight

View Case Study

Web Design, Branding, Video

The City of Providence RI

View Case Study

So What Are You Waiting For?

It’s time for your organization to step up and reinvent yourselves, and we’re here to help. Your brand is the guiding principle behind everything your company does, even down to the tiniest details.

Get in touch with us so we can guide you in the right direction and start working on your shiny, new brand.